Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
เนื้อหาจัดทำโดย Morgan & Greg เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Morgan & Greg หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The hit 90's television program 7th Heaven is taken to task by two buzzed neighbors just trying to make it through a worldwide pandemic. Tune in for biweekly, and entirely unwholesome, episode-by-episode analysis of the campiest and most convoluted show to ever hit the airwaves. Plus craft cocktail recipes in honor of "Happy" as Happy. Send letters care of happyhour7th@gmail.com.
เนื้อหาจัดทำโดย Morgan & Greg เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Morgan & Greg หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The hit 90's television program 7th Heaven is taken to task by two buzzed neighbors just trying to make it through a worldwide pandemic. Tune in for biweekly, and entirely unwholesome, episode-by-episode analysis of the campiest and most convoluted show to ever hit the airwaves. Plus craft cocktail recipes in honor of "Happy" as Happy. Send letters care of happyhour7th@gmail.com.
Send us a text This week, we discuss a very Promenade-centered episode that also features the Colonel's unhinged former housemaid. Ashlee Simpson is still annoying. Greg drank some Cazadores Tequila and A & W. Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text We welcome David back to the podcast to discuss an episode with quite a bit of meddling, a roving "puppeteering" troupe, and being rude to Ashlee Simpson. We drank: Modest Coffee Roasters - The Enthusiast Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text Happy New Year fans! We are back with kind of a weird one as Eric drops in and out of the eternal Elvis consciousness and everyone pressures Kevin to propose to Lucy in the hospital cafeteria. Also, Simon has secrets on secrets. Greg drank a bastardization of a "Chunnel" (Gin, St. Germain, Lemon Juice) Check us out on Discord: https://discord.gg/5JVVYpPPcp…
Send us a text As we continue to limp into Season 7, Eric confronts his mortality for the first time, despite his pastoral training, Simon's love for Ashlee Simpson and penchant for surrendering babies has sent him into an angsty spiral, and Lucy notices the writers forgot her character development. This week we drank Freakshow Cabernet Sauvignon Check us out on Discord: https://discord.gg/5JVVYpPPcp…
Send us a text The audio is fucked but we are posting this in lieu of nothing, because we aren't re-recording such a whatever episode. There's a lost hat plot that goes nowhere, a highly confusing birth and baby surrender, and Ben leaves. Greg drank: Tequila mixed into the bad seltzers in my fridge. Check us out on Discord: https://discord.gg/5JVVYpPPcp…
Send us a text This week we discuss part two of the season premiere and come up with one of our greatest plot remixes yet. Mary gets shipped to Florida, Lou fails to bust Eric for his real estate antics, and Kevin and Ashlee Simpson continue to be living non sequiturs. Greg Drank: Tito's Vodka Mixed with Black Razzberry LaCroix Check us out on Discord: https://discord.gg/5JVVYpPPcp…
Send us a text Welcome to Season 7! It was so bad StudioAT almost called it quits. We made the best of it. At least their were stunt chimps. Greg Drank: Excelsior Cabernet Sauvignon Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text This week on the pod we have a "very special episode" where we look back on some of our favorite moments from the last six seasons. And also Greg's wedding. See y'all next season. Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text It's the end of Season 6 and we finally get to Matt and Sarah's second wedding. It's about what you would expect in the end idk. Greg Drank: San Pellegrino Blood Orange Zero Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text We are ambling into the midway point of the series with this "season finale" episode. Enjoy I guess! Greg drank: Cold Cellars California Savingnon 2022 Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text Remember when everyone forgot about 9/11? Well you won't after this. Greg Drank: Sanpellegrino Blood Orange Zero Sugar Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text Hey hey hey, this week on the pod we are crawling towards the end of the season with a truly terrible filler episode. One of the worst we've had in months. IDK enjoy! Greg drank: Sanpellegrino Blood Orange Zero Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text This week on the show we get some exciting airplane interior shots, more Matt & Sarah drama, and post-9/11 TSA jokes. We drank Joel Gott Sauvignon Blanc and Water Check us out on Discord: https://discord.gg/5JVVYpPPcp
Send us a text This week on the podcast we discuss the finale to 7th Heaven's 3-part exploration of Judaism as the Camdens attend their first Shabbat dinner with the Glass family. All is going fine until Eric finds out Matt may convert to Judaism and blows his top, yet again. Also everyone treats Morris like shit, then they eat cake. Bonus: we describe our toenail health. This week we drank: H20! It's hot Check us out on Discord: https://discord.gg/5JVVYpPPcp…
Send us a text This week, it's part II of the Matt marriage saga. Matt and Sarah get tangled in a web of lies related to their speedy nuptials, while Ruthie alone knows the truth. Then everyone knows Ruthie knows the truth, and also all the characters suddenly become omniscient and learn the truth of their own accord. 7th Heaven video game concept ideas are also contemplated. Greg Drank: Pilsner Urquell Check us out on Discord: https://discord.gg/5JVVYpPPcp…