Garena Free Fire: Secrets to Success and Analyzing The Fall

GameMakers

Mobile free-to-play game design experts from Naavik - Thomas Baker (former lead game designer at Electronic Arts and lead on Real Racing 3) and Eva Grillova (former game designer from Wooga and SocialPoint) - have written a super in-depth analysis on Garena Free Fire.

Find out how Free Fire was able to achieve success to become the world's most downloaded shooter game of all time! Further, why has Free Fire dropped by over 30% since last year? What are the big risks and opportunities ahead for the game?

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OUTLINE:

0:00 Intro

2:11 Secrets to Success

7:55 SEA Organization

11:45 Localization Focus

19:00 Competitive Landscape

25:25 Revenue Decline

26:47 Monetization Scheme

34:30 Biggest Risks

47:40 Impact of Free Fire Max

52:10 Future Expectations

👇 EPISODE LINKS:

- Thomas Baker, Consulting Partner, Naavik Consulting

- Eva Grillova, Game Design Consultant, Naavik Consulting

- Naavik: https://naavik.co/

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