The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
News, interviews, reviews and guidance for users of YoYo Games' GameMaker Studio
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Sequoia Capital India on Investing in Indian Gaming Market
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24:58
OUTLINE:0:00 Sequoia Capital India introduction0:49 Intro to Shailesh Lakhani and Prachi Pawar 3:29 Type of investments and founders they seek 4:36 Surge pre-Series A program5:30 Specific opportunities and trends in India9:04 Gaming opportunity in India13:51 Specific gaming investment opportunities they seek14:59 Why did Sequoia India invest in Lil…
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F2P Game Startups: Keep Going or Tap Out? ft. Michael Martinez (CEO of FunCraft)
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44:10
OUTLINE: 0:00 Intro 0:33 The "brutal" game dev environment 2:11 Current market environment vs. before 3:50 More about Funcraft and the business situation 8:15 Funcraft's biggest challenge 9:40 How do you determine what game to make? 11:52 Biggest lessons and challenges of startups vs. big companies to achieve success 14:54 Challenge of new game dev…
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Debate: Is Blizzard Stack Ranking Evil?
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1:28:41
OUTLINE: 0:00 Bloomberg article on stack ranking at Blizzard 1:01 Introduct to speakers: Matthew Kanterman, Drew Levin, and Brett Nowak 1:48 High level thoughts on stack ranking as a practice 5:33 Stack ranking poll results - Majority are against 7:30 JK hypothetical situations to use stack ranking 25:40 Character vs. cruelty in stack ranking durin…
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Mobile Shooters: What's Next After Battle Royale? ft. Jordan Phang/Naavik (FREE REPORT!)
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29:32
OUTLINE: 0:00 Intro 0:50 Jordan Phang self intro 1:35 Mobile shooter game market size 2:53 Competitive concentration in mobile shooter and Asia 4:25 Success in China 5:40 US market and games to watch out for 6:50 Adapting games for specific markets like Japan and China 8:25 Naavik's shooter taxonomy and problems with classification 12:52 Explanatio…
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Breaking the Meta in The Game of Life! with Moritz Baier-Lentz (Lightspeed Venture Partners)
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56:59
Moritz Baier-Lentz is a partner at Lightspeed Gaming, heading up their gaming investment practice. Today we discuss viewing life as a game and how to optimize your own goals towards life by thinking about life as a game and how to break the meta. You won't want to miss this unique and interesting discussion, so check it out! SUBSCRIBE TO GAMEMAKERS…
Happy Thanksgiving! I'm in India this year and had a Mexican burrito bowl in the office by myself. Lol. As I sat in the office late at night, I recorded another cringe and weird video for my kids. Too many people undervalue opportunity! I just wanted to let you know that I'm grateful this Thanksgiving for the opportunity to try to build something m…
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Future of eSports ft. Ilaria Caputo (EA), Hugo Tristao (Newzoo), & Matt Kanterman (Ball Metaverse)
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48:53
We deep dive on eSports. Current market and growth projections, what kinds of games do well, business model, structure, prize pools, key trends, geographic differences, and more! Join us with our esteemed group of speakers: Ilaria Caputo (EA), Matthew Kanterman (Ball Metaverse Research Partners), and Hugo Tristao (Newzoo). Speaker links below. 👇 EP…
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How to Install Company Values & Culture | Philosophy Friday #21
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42:57
Stoffer Touborg was a lead game designer on Eve Online at CCP, led Wild Rift at Riot, and currently acts as Executive Producer on Bitcraft Online for Clockwork Labs. Stoffer is one of the most thoughtful game industry executives I know, and I regularly ask Stoffer for advice on leadership, organizational principles, and recruiting. Today we talk ab…
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Stellaris Venture Partners on Game Investing in India | ft. Rahul Chowdhri
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17:13
I speak to Rahul Chowdhri, an investor at Stellaris Venture Partners, about the venture capital market in India, the current state of investment here, and his outlook on investments in gaming in India. OUTLINE: 0:00 General landscape of venture capital in India 2:20 Specialist vs. generalist VCs, the definition of micro-VC 3:35 Sudden investment in…
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Predicting Game Success + Corporate Nonsense (Philosophy Friday #19)
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1:16:11
Predicting a game's success during concept or development is an incredibly difficult problem. What are typical ways companies, especially big companies think about and manage their green light process? What kinds of corporate nonsense occurs that hurts game outcomes? SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podca…
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The F2P Game Designer | ft. John Kelly Creative Director at PlaySimple
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48:21
Today's focus will be on the F2P game design discipline. How it’s evolved, what does it take to be successful as a game designer, the tools and practice of a F2P game designer, and where does John think the future is headed for F2P game design. 👇 EPISODE LINKS: - PlaySimple Games: https://playsimple.in/ - John Kelly LinkedIn: https://www.linkedin.c…
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Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery
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I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook." Listen to this Q&A between me and Matt! SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://…
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How to Argue Constructively (Philosophy Friday #20)
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1:06:26
Drew Levin is currently Director of Product at Riot Games and before that a Director of Product Management at Zynga. Zynga vs. Riot: two companies with wildly different approaches to game development, decision-making, and a culture of debate and discussion. Even more, Drew worked as a political campaign manager before game development. I believe Dr…
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Living With Purpose | JK Vlog #5
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I talk about why I'm sacrificing so much to try and make Lila Games a successful company. Also, how much of my thinking was influenced by the Clayton Christensen essay (there's a book as well, which I haven't read yet) "How Will You Measure Your Life?"--- Send in a voice message: https://anchor.fm/gamemakers/message…
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Will Dislyte Be Lilith's Next Big Mobile Gaming Hit?
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Get the data and read the more in-depth take here: https://gamemakers.substack.com/p/will-dislyte-be-liliths-next-big We talk about Lilith Games' latest mobile game: Dislyte. It's a "team battle" (game sub-genre) based mobile game that started strong but has recently slowed down. What are the chances of success? We bring on two experts who recently…
Coming off of one of the toughest months in my career, I reflect on how lucky I am to be faced with problems. It's only through problems and major challenges that you can learn how to get better. Adversity, therefore, is a gift! As Ray Dalio wrote in Principles: Pain + Reflection = Progress It's tough, but I hope you realize as I have that we are f…
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Discipline, Drive, and Details X Mental Strength | JK Vlog #3
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Oh damn, I actually made another Vlog. Well, today I talk about the importance of discipline, drive, and details in execution and achieving successful outcomes. Further, I talk about how mental strength magnifies the 3Ds and how you can train for mental strength like a muscle. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spo…
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Bombay Play and Hyper Social Games ft. Mr. Oliver Jones
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34:59
Oliver Jones is an OG game maker in India having worked at 2 of India's biggest companies like Zynga and co-founded Moonfrog (sold to Stillfront for $100M). He has now co-founded a new games studio called Bombay Play focusing on a new breed of games called "hyper social" games. Why did Oli come to India in the first place? How were companies like Z…
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Health is Critical to Grind | JK Vlog #2
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11:35
Are you a workaholic grinder like me? Well, it finally got the best of me and totally jacked up my back and face. Health is critical! I talk about a big problem, trying to fix my health, and the results of my plan to get better in this video. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpy…
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Bayesian Thinking for Startups with @SebPark
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Today I speak to Seb Park regarding how startups should incorporate "Bayesian Thinking" into their strategic decision-making process. This means how to incorporate new information for a startup best and how to use that to gain a massive competitive advantage. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: http…
When you're at the office super late and hella tired, you do weird shit like starting a Vlog. I'm Joseph Kim, CEO of Lila Games and we are trying to build a mobile gaming studio out of Bangalore, India. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.sub…
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Garena Free Fire: Secrets to Success and Analyzing The Fall
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Mobile free-to-play game design experts from Naavik - Thomas Baker (former lead game designer at Electronic Arts and lead on Real Racing 3) and Eva Grillova (former game designer from Wooga and SocialPoint) - have written a super in-depth analysis on Garena Free Fire. Find out how Free Fire was able to achieve success to become the world's most dow…
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UA Apocalypse, Product Validation, Impact Global Recession, Employee Compensation (Philosophy #17)
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We talk about a lot of hot topics people have been discussing in the games industry. Topics: #1. The dramatic decline in user acquisition marketing - UA Apocalypse #2. Impact of global recession #3. Employee compensation SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: http…
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Culture Communication Isn't Enough + Employee Incentive Systems (Philosophy #18)
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Joseph Kim and Brett Nowak talk about cultural installation (not just conveying or communicating culture) and about how to create incentive systems for employees. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Yo…
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Will Harbin on Lessons from Kixeye and Making a Comeback
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55:17
Will Harbin was CEO at Kixeye during the early 2010s when the company launched some of the most innovative games to the market at that time: Desktop Tower Defense, Backyard Monsters, War Commander, and Battle Pirates. The company was poised to become the next big gaming juggernaut but did not quite make the transition to mobile. Today Will is makin…
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Sebastian Park on why User Generated Content is the Future of Games
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38:29
Sebastian Park is a co-founder of the UGC publishing company Infinite Canvas and a venture partner at BITKRAFT Ventures. He was also formerly VP of eSports for the Houston Rockets and co-founded Clutch Gaming. Seb talks about his beliefs on why user-generated gaming is the next frontier for the games industry. SUBSCRIBE TO GAMEMAKERS: - Apple Podca…
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Entertainment IP in Games - The Complete Guide by 3 World-class Experts
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1:26:55
Three of the greatest experts on Entertainment IP in Games give perhaps the most in-depth discussion on impact, deal structure, issues, and advice. You don't want to miss this if you have any interest of licensing IP in your game! SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsle…
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Product Manager to Founder | Akash Senapaty (From Zynga to Vah Vah)
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32:33
After a career in product management at places like Zynga Natural Motion and Digital Chocolate, Akash Senapaty founded e-learning startup Vah Vah with 3 others from Zynga India. What are the lessons learned? What was he able to translate from being a games PM at Zynga to entrepreneurship? What are his thoughts on the gaming companies and the opport…
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Web3 Opportunities for Game Devs
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We discuss the current opportunity space for traditional game developers around Web3. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio OUTLINE: 0:00 Introduction …
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We Raised a $10M Series A | Game Studio Funding Mistakes! 💰
1:36:41
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1:36:41
We talk about game studio fundraising and specifically Series A funding - what that means - and lessons, best practices, and mistakes based on my own experience with this current financing round. Understand the difference between Seed and Series A. Make sure you don't make the same mistakes I did. Don't be a lame CEO and make sure you take funding …
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The Rise of the Indian Gaming Market
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58:40
Mr. Product Growth Guy himself Aakash Gupta and I discuss the details behind our recent report on the growth and Rise of Gaming in India. Check out the full written analysis here: https://gamemakers.substack.com/p/the-rise-of-the-indian-gaming-market SUBSCRIBE TO GAMEMAKERS Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on You…
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How Companies Can Retain Employees (Philosophy Friday #16)
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1:10:58
How should companies think about retaining employees? 1. How much to invest in employees when they may wind up just leaving? 2. How to retain employees besides just wage escalation? 3. What should the attitude of employers be regarding the loss of employees? 4. How to think about matching competitive compensation vs. letting employees go? 5. Thinki…
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Russia Ukraine War Impact on Video Games Industry ft. Boris Kalmykov CEO Hypemasters
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The Russia Ukraine war has had a dramatic impact on many people’s lives. Huge impact to society, to our economies, and to various industries in different ways. How has video game development been impacted by the war? Boris Kalmykov, CEO of Hypemasters is a Russian living in the UK but with most of his company formerly located in St. Petersberg. - H…
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How to Create a Hit Games Studio From India? | LILA Games CTO Avinash Pandey
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26:07
Today I’m here with my co-founder and CTO of LILA Games, Avinash Pandey. Having a frank discussion about the games industry here in India and what it’s going to take for India to become a place where world-leading games studios emerge. If China and Turkey can do it, why not India? SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.substack.c…
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Marketing Analysis: Garena Free Fire Max and PUBG New State! Ft. Matej Lancaric & Nebo Radovic
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1:05:31
We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games. We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire. Joining to review, discuss, and add mea…
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Philosophy Friday #14: Most Critical Product Manager Skills vs. Personality
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What are the skills and kind of personality required to be a winning product manager? In particular, what do you need to become a "needle-moving" PM instead of a minor cog that doesn't actually make much of a difference? High-level outline 1. Organizational differences we often see in different gaming studios and talk about some of the ways in whic…
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Game Industry M&A in 2022 and Beyond! Miniclip, Drake Star Partners, & FunPlus Weigh In
1:07:00
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1:07:00
We discuss the current state of mergers & acquisitions in the games industry. Topics: 0:00 Introduction 4:13 Activision to Microsoft 12:16 Zynga to Take-Two 25:30 Current M&A Landscape 39:25 Potential Targets 48:17 Playtika Acquisition 51:52 Carve-Out Opportunities 1:01:03 Predictions Speakers: - Saad Choudri, CEO at Miniclip - Michael Metzger, Par…
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Structured Mobile Marketing | The Ad Concept Model (Zynga + Consumer Acquisition)
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38:48
Some context: - IDFA deprecation has created a -30% margin compression for many game studios against their game revenue - With the deterioration of lookalike audiences CA submits that contextual and interest-based targeting will be more performant - Consumer Acquisition performed over 25,000 multivariate tests on Facebook, Google, Tiktok, and Snap …
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Philosophy #12: On Employee Motivation
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A deep discussion on how we think about employee motivation to work. How should we think about it? We cover topics such as key factors that contribute to higher motivation, the importance of desperation, how it's important to help some employees tie potential outcomes to the work they do, and the importance of creating the right incentive systems t…
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GameMakers 2021 Drunk Game Awards Show: Best and Worst of 2021
1:41:12
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1:41:12
We discuss the best and worst of game dev in 2021. Our awards crew: Javier Barnes, Lead Game Designer at King Josh Burns, Founder at DigitalDevConnect Shannon Chang, Head of Operations at Trading.TV Niklas Herriger, Executive Coach at 8 Bit Coaching Matthew Kanterman, CFA, Senior Equity Research Analyst at Bloomberg LP Eric Kress, Principal at Goss…
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Philosophy #11: 2021 Review | Key Trends & Lessons Learned
1:01:23
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We talk about some of the biggest trends and lessons of 2021: 1. Rise of Personal Brands (and everyone now jumping on) 2. Power and Importance of Relationships 3. The Duality of Existence and Human Nature 4. The New New Thing Read about it in the GameMakers newsletter --- Send in a voice message: https://anchor.fm/gamemakers/message…
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Philosophy #10: Recruiting Like A Pro | Games Industry
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1:41:18
Today we discuss one of the most important topics for the success of a games studio, especially for startups and those working on new game projects: RECRUITING! GUEST: - Tayber Voyer, VP of Product - A Thinking Ape HOSTS: - Joseph Kim, CEO at LILA Games - Brett Nowak, CEO at Liquid & Grit Read about it in the GameMakers newsletter --- Send in a voi…
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GameMakers


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Philosophy #9: Bill Walsh | Don't Make Enemies
54:50
54:50
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54:50
Bill Walsh, the Hall of Fame NFL coach, had a number of incredibly insightful and effective leadership philosophies as discussed in his book "The Score Takes Care of Itself." One philosophy Walsh discusses is something he calls "Make Friends, Not Enemies." We discuss this concept and as always the nuance and specific application. Check it out! HOST…
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GameMakers


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What Makes A Great Tech Lead or CTO ft. Niklas Herriger, Tommy Krul, and Avinash Pandey
1:17:08
1:17:08
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1:17:08
An in-depth discussion on how to technical leads at gaming companies can become great! Super far-ranging conversation from the scope of work, biggest problems, transitioning from individual contributor to manager, how to spend day to day, biggest lessons learned, and more! SPEAKERS: - Niklas Herriger, Executive Coach, Founder of 8 Bit Coaching - To…
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GameMakers


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Philosophy #6: The Future of Work: Remote vs. Office | The Debate!
1:12:27
1:12:27
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1:12:27
Companies globally require new ways of managing as they grapple with new working conditions from the coronavirus pandemic. As companies adapt to greater work-from-home environments, new problems have arisen. Brett believes in a new world of remote work where those who don't adapt will not survive, JK believes that for "complex work" and for compani…
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GameMakers


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How To Be A Great Games Company CEO! ft Gigi Levy-Weiss, Brian Peganoff, & Kristian Segerstale
58:35
58:35
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58:35
We talk to some really dope superstars in the games industry to discuss this issue: - Gigi Levy-Weiss, Partner NFX - Brian Peganoff, former Corp Dev at Glu, VP at Deutsche Bank - Kristian Segerstrale, CEO Super Evil Megacorp Content Overview: 0:00 Intro 2:26 Role & Time of the CEO 14:31 Product Oriented CEOs 19:22 Examples of Great CEOs 26:52 Requi…
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GameMakers


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Philosophy #8: How to Make Difficult Decisions!
1:07:50
1:07:50
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1:07:50
How should you make difficult decisions? What are common kinds of difficult decisions in the games industry? What are common decision-making models? What are important distinctions between types of decisions? Deep dive on this very important topic in great depth and with our typical philosophical approach! HOSTS: - Joseph Kim, CEO at LILA Games - B…
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GameMakers


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How To Fix Axie Infinity | Sustainability & Future of Sky Mavis
1:26:58
1:26:58
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1:26:58
We discuss the sustainability and economy behind the massive hit blockchain game Axie Infinity. Naavik has released a research report breaking down the economy and sustainability of the game (check out the link to the report below). Axie seems to have reached an inflection point in which the game may no longer be sustainable. Find out more about Ax…
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GameMakers


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Games Industry in "Crisis": Biggest Risk & Opportunity in 2022 and Beyond!
1:21:53
1:21:53
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1:21:53
We brought together a number of experts from across the gaming ecosystem to have a casual but deep and informed discussion about the future of mobile gaming. In particular, what are key opportunities game developers should be aware of and what are the potential risks as we move into 2022 and beyond. SPEAKERS: - Nadav Ashkenazy, SVP Publishing Solut…
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GameMakers


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Philosophy #7: PM Planning & Prioritization in the Games Industry
1:19:19
1:19:19
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1:19:19
What kinds of planning do product managers do in game development? We discuss the kinds of planning in concept/pre-production, production, and in live ops. What kinds of revenue forecasting and analysis should you do? How to plan for big innovations vs. incremental liveops beats? GUEST: - Adam Telfer, Senior Director of Product - Head of Central Pr…