[S4, Ep#17] How To Leverage Diverse Perspectives for Better Decision Making with Female Founder Theresa Neil

Female Founder Unplugged

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In this episode, I sit down with Theresa Neil, the influential CEO and founder of Guidea, a premier UX product design consultancy with an impressive list of clients (such as Cigna, Johnson & Johnson, Amgen, Novo Nordisk, Bristol Meyer Squibb and Roche). Theresa and I explore the complexities female entrepreneurs face in the tech space, particularly in the budding Femtech industry. Theresa sheds light on the necessity of building a skilled advisory board (that shares your values), and the critical role of due diligence in these selections. She also offers profound advice on navigating regulated industries and leveraging diverse perspectives for better decision-making.

In this episode

• The importance of aligning advisors with business values [08:35]
• Strategies for overcoming isolation as a founder [15:20]
• Building confidence in vendor and advisor relationships [35:10]

Connect with Theresa Neil

• Website: https://guidea.com/
• Linkedin: https://www.linkedin.com/company/team-guidea/

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