Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - Ep 141

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - featuring Laurie-Ann Murabito
Watch it on YouTube: https://youtube.com/live/sH9GrBsgOJ8?sub_confirmation=1
Key Takeaways from the Interview: How to Position Yourself as an Expert and Attract Ready-to-Say-Yes Clients

Understanding Your Target Audience (00:04:25)

• Conduct market research to identify your ideal client's preferences and habits.
• Ask current and past clients about the associations and conferences they attend.

Leveraging Your Network (00:07:34)

• Start with your warm market: approach associations and groups you're already a member of.
• Use the "open the door" approach: ask who's responsible for booking speakers and inquire about their process.

Understanding Conference Dynamics (00:11:25)

• Research conference themes and identify gaps where your expertise can add value.
• Tailor your presentation topics to align with the conference's focus.
• Pay attention to the format and style of past presentations to understand the organizers' preferences.

Crafting Compelling Pitches (00:13:46)

• Write provocative and engaging titles that grab attention.
• Offer flexibility in customizing your presentation to fit the specific needs of the event.
• Be prepared to provide multiple title options for the organizers to choose from.

Building Relationships with Event Planners (00:21:16)

• Establish rapport with conference organizers and meeting planners.
• Be patient and persistent, as it may take time to secure speaking opportunities.
• Follow up with organizers to stay top of mind and express your continued interest.

Utilizing Online Resources (00:23:53)

• Use Google to search for associations and conferences in your target industry.
• Leverage AI tools like ChatGPT to generate creative and engaging presentation titles.

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
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1. Maximizing Speaking Opportunities for Success (00:00:00)

2. Effective Strategies for Finding Speaking Opportunities (00:05:11)

3. Optimizing Speaker Titles for Event Success (00:09:59)

4. Maximizing Speaking Opportunities With Strategic Planning (00:21:46)

5. Streamlining Live Interview Processes (00:35:06)