))
Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US.
A survey by CNN found that many agencies were seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.
117 ตอน
Digital Minute – the latest digital marketing news and analysis
Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US.
A survey by CNN found that many agencies were seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.
117 ตอน
Player FM กำลังหาเว็บ
แบ่งปัน
