The industry’s biggest challenge: fusing search and social - Digital Minute 26/06/18

Digital Minute – the latest digital marketing news and analysis

Surveys from Marin and Zazzle reveal that advertisers’ biggest challenge around the world in 2018 is the successful integration of search and social channels. Marin Software’s latest ‘State of Digital Advertising’ report revealed that 48% of advertisers named it as one of their three biggest challenges in relation to paid social. Social is now the most popular channel, overtaking search. Elsewhere, Zazzle’s report reveals that marketers are having some trouble convincing decision makers about the worth of content marketing, with expectations and pressure leading to poor perceived performance.