11 Deadly Billboard Mistakes to Avoid Before You Invest - Eric Murr #69 Close The Deal

CLOSE THE DEAL / Franchise Investing / Franchisors & Entrepreneurs

Eric Murr, VP of Kegerreis Outdoor, shares 11 deadly billboard mistakes to avoid when investing in outdoor advertising.
3 takeaways on this episode of the Close The Deal Podcast:

👉 Billboards Amplify, They Don’t Fix Broken Brands

Eric emphasized that advertising cannot fix foundational problems in your business. Before investing in billboards, ensure your customer experience and online reputation are solid. A billboard will amplify whatever already exists—good or bad. If your brand isn’t ready to deliver, no amount of advertising will bring sustainable results.

👉 Keep It Simple: You Have 5 Seconds or Less

The success of a billboard hinges on delivering a single, clear message that resonates with viewers in mere seconds. Overloading a billboard with too much information or using poorly designed layouts will result in missed opportunities. Distill your core value proposition and focus on what matters most to your target audience.

👉 Billboards and Digital Marketing Work Hand in Hand

Eric shared how billboards drive search behavior, influencing local search algorithms and lowering digital advertising costs. When paired with a strong online presence, billboards can dramatically enhance your overall marketing ROI. This integration is a powerful way to use both traditional and digital strategies to complement each other.

These insights highlight why a well-thought-out billboard strategy can elevate your business when used correctly!

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