E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

CHURN FM

Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources

• Planable
• Uber
• Oracle
• AgoraPulse
• Github

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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1. E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir (00:00:00)

2. Introduction to Miruna Dragomir from Uber and Oracle to Planable (00:02:10)

3. Building the Marketing Team at Planable (00:04:44)

4. Integrating Customer Success and Marketing (00:05:51)

5. Retention Strategies at Uber (00:08:11)

6. Effective Reactivation Tactics (00:11:54)

7. Challenges of B2B vs. B2C Marketing (00:14:21)

8. Insights on Funnel Management (00:19:10)

9. Optimizing Paid Campaigns (00:21:01)

10. Final Thoughts and Takeaways (00:32:24)