E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

CHURN FM

Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.

In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.

We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.
Mentioned Resources

• Unbounce
• PMM Camp
• Kajabi

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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1. E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky (00:00:00)

2. Introduction to Tamara Grominsky (00:02:17)

3. Strategic Planning and Growth at Unbounce (00:04:57)

4. Optimizing Cancellation Flows (00:08:45)

5. Data-Driven Customization and Segmentation (00:11:55)

6. Experimentation and Iteration in Churn Reduction (00:15:44)

7. Insights on Customer Segmentation and Handling Agencies (00:19:35)

8. Importance of Ideal Customer Profiles (ICPs) (00:30:32)

9. Final Thoughts and Takeaways (00:35:06)