What Worked in 2024: Lessons, Strategies, and Surprises

Branding Momentum with Veronica Di Polo

As we wrap up 2024, I’m spilling all the tea on what worked (and what didn’t) in my business this year. From simplifying our website messaging and leveraging automation tools like ManyChat to daily email strategies and a six-month podcast interview tour—it’s been a year of growth, learning, and adaptation.

We’ll dive into:

• How we’ve revamped our website to make it easier for clients to navigate.

• Why switching back to Libsyn transformed how we track our podcast growth and audience.

• The power of daily emails to keep our ecosystem engaged and warm.

• Why experimenting with TikTok and video content gave our podcast new visibility.

• Balancing work and life by setting boundaries and prioritizing what matters.

Plus, I’ll share actionable advice on how to reflect, adapt, and thrive in 2025, with tips on quarterly check-ins, lead generation, and making your business work for you.

👉 Let me know your biggest takeaway! DM me on Instagram @veronicadipolo, or leave a comment on Spotify.

Let’s step into 2025 with confidence and clarity—together 🎉

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