TWiB: American Whiskey Winning In The On-premise, New York Allows DTC Shipping for Spirits, Old Forester Announces Birthday Bourbon

Bourbon Pursuit

It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon

Show Notes:

• UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour.
• CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share
• government lawyers appealed the ruling that allowed at-home distilling
• New York opens up direct-to-consumer shipping
• Evan Williams Bourbon announced a new partnership with Learfield Media
• Beyoncé Knowles-Carter has joined forces with Moët Hennessy to create SirDavis
• Blood Oath Trilogy – Third Edition
• Redemption Sur Lee Straight Rye Whiskey
• Uncle Nearest Lost Chapter 1 - 777’
• Baker’s Bourbon 13YO
• Bardstown Origin High Wheat
• Penelope Valencia
• Raconteur Rye Brazen
• Old Forester Birthday Bourbon
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