Harness Cognitive Bias to Influence Stakeholders with David Dylan Thomas

ATD Accidental Trainer

David Dylan Thomas, Founder and CEO of David Dylan Thomas LLC and author of Design for Cognitive Bias, joins the podcast to share how L&D professionals can harness cognitive bias in their work.

David reveals common cognitive biases, such as confirmation bias, illusion of control, loss aversion bias, and consistency bias, and provides strategies to influence your stakeholders with these in mind. We also discuss the challenges of workplace change and why differentiating between behavior change and belief change matters.

Resources:

· David Dylan Thomas on LinkedIn: https://www.linkedin.com/in/daviddylanthomas1

· David Dylan Thomas’s Website: https://daviddylanthomas.com/

· Design for Cognitive Bias: https://www.amazon.com/DESIGN-COGNITIVE-David-Dylan-Thomas/dp/1937557979

· Thinking Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555