The View From Spain with Michael Lucki of Riverhead Mazda and Pedro Sala and Ricardo Conesa of Top Auto Group

ASOTU CON Sessions

In this engaging ASOTU CON 2025 session, hosts Kyle Mountsier and Paul J Daly sit down with Michael Lucki of Riverhead Mazda and two distinguished international guests: Ricardo Conesa and Pedro Sala from Spain’s Top Auto Group. They dive into the current state of the Spanish auto market, spotlighting the rise of Chinese automakers, rapid tech adoption, and the similarities dealers share across borders. Michael reflects on his unique global journey, from Spain to NADA, and now to his own dealership, revealing how international connections help shape local dealership excellence.

The conversation offers rare insights into how global perspectives can enrich the U.S. retail automotive space. From leveraging AI for dealership efficiency to balancing strategic planning with daily operations, this episode provides valuable takeaways for dealers and industry pros looking to think both globally and locally.

Learn more about SpaceAuto at https://space.auto/

Timestamped Takeaways

0:00 Intro

0:12 Live from ASOTU CON 2025 with global dealer guests

1:00 Michael shares Spanish connection and MBA background

2:48 Chinese OEMs disrupting the Spanish market

3:57 Tech innovation in Spanish dealerships mirrors U.S. trends

5:09 Chinese brands praised for quality, design, and adaptability

6:10 Michael on balancing strategic vision with dealership reality

7:49 Closing thoughts and gratitude for global collaboration