How To Price Used EVs in a Fluctuating Market with Alex Lawrence

ASOTU CON Sessions

In this lively ASOTU CON 2025 session, Alex Lawrence of EV Auto returns to the podcast stage with host Elena Ciccotelli to discuss the evolution of his brand, the EV landscape, and how content creation, customer trust, and service infrastructure all play critical roles in EV adoption. Known for his engaging documentary-style social media presence, Alex shares the journey from low-engagement educational videos to viral behind-the-scenes content that built EV Auto into a trusted name. He offers candid insights into the EV resale market, highlighting how political climate, geographic region, and customer familiarity dramatically impact used EV pricing—especially for Tesla.

The conversation expands into how EV Auto has developed a full-service model to support long-term customer confidence. With a fixed ops division, mobile servicing across three states, and warranty-backed battery diagnostics, Alex positions his brand as a holistic EV experience provider, not just a retailer. They also touch on consumer hesitations, the expiration of the used EV tax credit, and which models are best for daily driving—including Alex’s personal favorite, the Hummer EV with the roof off. This episode is packed with real-world strategy, authenticity, and a glimpse into what the future of EV retailing looks like.

Learn more about SpaceAuto at https://space.auto/

⏱️ Timestamped Takeaways

0:00 Intro

0:12 Alex Lawrence returns with updates on EV Auto’s evolution

1:40 Brand success driven by documentary-style social content

3:34 Used EV values depend on region, brand, and infrastructure

4:16 Tesla performs well in Utah due to brand loyalty and local demand

7:29 EV Auto expands with fixed ops and mobile servicing in three states

8:22 90% of customers are first-time EV buyers needing confidence

9:30 Mobile and in-store service reinforce customer loyalty post-sale

9:59 Alex’s current rides include the Hummer EV and Cybertruck