Ludus: a Ticket Selling Platform Changing the Game

Arts Management and Technology Laboratory

In this episode of the Arts Management and Technology Lab, Andrew Wolverton and Zachary Collins explore how arts-focused technology can transform nonprofit ticketing and operations, tracing Ludus's journey from a side project for a single high school musical to a nationwide platform serving more than 4,000 organizations. Collins explains how Ludus was built from the ground up around the real needs of drama teachers and community theaters, growing into an end-to-end system for ticketing, fundraising, marketing, volunteers, and concessions—while staying anchored in a people-first culture summed up by the company's core value, "Give a Shit." He reflects on navigating the COVID-19 shutdown through livestreaming and social-distancing tools, choosing the right growth equity partner, and why he believes AI shouldn't replace arts workers but instead act as a "superpower" that frees them to focus on human-centered work and shared live experiences.

SHOW NOTES

Andrew Wolverton

Zachary Collins

Link to Ludus