Joe Shaker on Fixing Communication Gaps

Amplify - A retail automotive podcast by Reuters Events and ASOTU

Joe Shaker, is the Owner of Shaker Automotive Group and the Founder/CEO of TruVideo.

Key Takeaways:

• Joe Shaker discusses how he manages his roles as a tech partner and dealer/operator simultaneously.
• The TruVideo platform was initially developed as a video-first messaging platform to address the need for trust and transparency in the automotive industry.
• By incorporating video messaging, TruVideo has improved customer trust, transparency, and communication within the dealership.
• The platform's success has led to significant customer pay and warranty repair orders with video communication.
• Effective communication, enabled by technology, leads to increased efficiency, transparency, and better customer reviews.
• Joe highlights the importance of solving the human capital issue and leveraging AI to assist personnel in providing exceptional customer service.
• The TruVideo platform has expanded beyond video messaging to address broader communication gaps in dealerships.

During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.

This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.

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