236 New Firm Partnerships, No Egos, and Systems for Good Measure (feat. Joe Carufe and Ben Curtis, CPA)

Accounting High

Episode 236

FACULTY: Joe Carufe and Ben Curtis, CPA

CLASS: #Shoperations

In this episode, Scotty hosts Joe Carufe and Ben Curtis of Good Measure. They discuss their unique approach to building a new type of firm, embracing partnership without ego, and intentionally planning for sustainable growth. The conversation dives into the evolution from their past experiences to creating Good Measure with a focus on strong client relationships and community impact. Joe and Ben share their vision for a balanced professional and personal life, their process in finding ideal clients, and the importance of giving back. Engaging and insightful, this episode provides a blueprint for building a purpose-driven, successful firm.

📣 Shout Outs: Good Measure, Karbon, Adam Slack, Two Roads, System Six, Chris Williams, Deeper Weekend, QuickBooks, Ian Vacin, Jeremy Allen, Gusto, Intuit, Bill.com

⬇️Videos Referenced⬇️

The Accounting Game (feat. Chris Williams, CEO)

(https://youtu.be/AhkKXviITnw)

Chapters:

00:00 Teaser

02:02 Joe's Journey

03:36 Why start as a Partnership?

06:10 Working at System Six

07:11 Starting Good Measure

10:22 Scaling and Team Growth

17:14 Financials and Future Plans

20:24 Balancing Roles and Responsibilities

27:55 Defining the Ideal Client

29:52 Psychographics

31:09 Client Acquisition Strategies

34:12 Leveraging Technology and Innovation

48:20 Final Thoughts and Advice

🔗 Connect With Us On LinkedIn! 🔗

Joe Carufe

📎 https://www.linkedin.com/in/joe-carufe-20603621/

Ben Curtis, CPA

📎 https://www.linkedin.com/in/ben-curtis-goodmeasure/

Good Measure

📎 https://www.linkedin.com/company/good-measure-financial/

📎 http://www.goodmeasurefinancial.com

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Partnerships, Good Measure, Joe Carufe, Ben Curtis, Cloud Bookkeeping, Business Growth, System Builders, Partnership Goals, Financial Planning, Entrepreneur Life, Small Business, Accounting Firms, Client Acquisition, Business Advice, Business Leadership, Client Relationships, Scale Your Business, Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes