235 $70M Managing Partner is Authentic AF and Queen B of the AICPA (feat. Carla McCall, CPA)

Accounting High

Episode 235

FACULTY: Carla McCall, CPA aka Queen B

CLASS: #Shoperations

In this episode, Scotty interviews Carla McCall, CPA, managing partner of AAFCPAs and chair of the AICPA. Carla shares her innovative approach to the accounting profession, emphasizing a people-first culture that flips the traditional script of client and firm importance. She discusses the importance of technology integration, lessons learned from her career journey, and strategies implemented to create a supportive and inclusive workplace. Carla also touches on her work with the AICPA, the future of the accounting profession, and the challenges and rewards of leading through change.

📣 Shout Outs to Byron Patrick, CPA.CITP, Herb Alexander, CannCount, Ron Baker, AICPA, AAFCPAs

Chapters:

00:00 Teaser

05:17 Early Career and Influences

07:37 Joining AAFCPAs and Career Growth

13:53 Leadership and Firm Culture

29:31 Recognizing Opportunities in Bookkeeping

29:49 Scaling the Business with Strategic Leadership

30:33 Diverse Practices and Technological Integration

32:11 Advisory Services and Strategic Shifts

38:14 Remote Work and Office Dynamics

42:21 Leadership and Authenticity

48:46 Future of the Profession and Technological Advancements

🔗 Connect With Us On LinkedIn! 🔗

Carla McCall, CPA

📎 https://www.linkedin.com/in/carlamccallaaf/

AAFCPAs

📎 https://www.linkedin.com/company/aafcpa/

📎 https://www.aafcpa.com/

CannCount

📎 https://www.linkedin.com/company/canncount/

📎 https://www.aafcpa.com/industries/cannabis-businesses/canncount/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Women In Accounting, Leadership, People First, Inclusion, Technology, ChangeMakers, AICPA, Innovation