Player FM - Internet Radio Done Right
Checked 11M ago
เพิ่มแล้วเมื่อ fourปีที่ผ่านมา
เนื้อหาจัดทำโดย Nicholas Burcher and Nick Burcher เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Nicholas Burcher and Nick Burcher หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Player FM - แอป Podcast
ออฟไลน์ด้วยแอป Player FM !
ออฟไลน์ด้วยแอป Player FM !
Nordic Future Makers - digital marketing, media, tech and innovation
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 2828050
เนื้อหาจัดทำโดย Nicholas Burcher and Nick Burcher เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Nicholas Burcher and Nick Burcher หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
32 ตอน
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 2828050
เนื้อหาจัดทำโดย Nicholas Burcher and Nick Burcher เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Nicholas Burcher and Nick Burcher หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
32 ตอน
ทุกตอน
×Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future! (Music by E.Burcher) #nordicfuturemakers #innovation #sweden #ecommerce #metaverse Hosted on Acast. See acast.com/privacy for more information.…
Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future! (Music by E.Burcher) #nordicfuturemakers #innovation #sweden #mobile Hosted on Acast. See acast.com/privacy for more information.…
Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their biggest successes. We also talk about the original boo.com and innovation in the Nordic region and then talk about what's next for the Museum of Failure! I really enjoyed meeting Samuel and hope you find our conversation interesting too! #innovation #nordicfuturemakers #museumoffailure #samuelwest Hosted on Acast. See acast.com/privacy for more information.…
I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice for organizations who are thinking 'what next?' and 'how do we move forward?' I hope you enjoy the podcast, I hope you subscribe to the podcast and I hope you will listen again - in the future! Music by E.Burcher #nordicfuturemakers Hosted on Acast. See acast.com/privacy for more information.…
Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourced and paid too. Memmo has been a great Swedish success story this year and talking about live Zoom calls to Santa seems a very appropriate way to finish 2020 (the next episode will be a highlights show.) Thank you to everyone for listening. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future! If you have enjoyed the podcast this year and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers Thank you, have a good end of year and I'll see you in 2021! #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskars Group brands in detail. Dan then has a really interesting answer to the 'what are you curious about now?' question that I ask every guest at the end of the podcast.... I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future! If you enjoy the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers Tack / kiitos! #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
1 Solberg Audunsson - Founder of Takumi (influencer marketing) and Planitor (planning), Product Owner at QuizUp - in English 24:44
Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startup Takumi - Solberg then founded Takumi, the groundbreaking influencer marketing company and software platform that invented the idea of micro-influencers - he tells us all about Takumi, from startup and funding to how the company developed over time Planitor - Solberg's latest venture is based on the 'no code movement' and is working with the built environment and local authorities to digitise plans, permits and building papers to visualise construction and construction progress across Iceland ...and then for the final question I ask the question I ask everyone, 'what are you curious about now?' It was fascinating to talk to Solberg and inspiring to hear him speak - his been involved in a lot of successful things and is constantly thinking about what comes next. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again. If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers Thank you and hope to catch up with you in the future! #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and was the co-founder of the hugely successful children's app creator Toca Boca. It was fascinating to talk to Björn and in our conversation we talk about different devices, approaches to designing digital experiences and we discuss how to scale an idea and find success too. As always the podcast ends by asking the question 'what are you curious about now?' and Björn gives us a really interesting answer....! If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers Thank you and hope to catch up with you in the future! #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
1 Daniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English) 25:23
Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode of the Nordic Future Makers podcast to tell me all about this growing area. You will here Daniel talk about how to set things up on Google Maps, Apple Maps, FourSquare and Yandex, you'll hear him talk about managing reviews and you'll hear about the best approach to managing locations on Facebook. Daniel also tells us some of his thoughts on the future of commerce and retail too! #localseo #seo #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, customer experience, differentiation, innovation and the fact that 'you can't land a moon rocket in a swamp!' Anna then discussed her role on the board of the IAB in Sweden and also told me about some of the work she has done with startups like Deedster too. Finally, Anna has a great answer to the question I ask everyone at the end of the podcast! #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for many companies and we hear about how both B2C and B2B businesses have been embracing digital over the course of 2020. Franck is a well known leader in marketing technology and it's well worth taking the time to hear what he has to say - I learnt a lot and I hope you do too! #nordicfuturemakers (Music by E.Burcher) Hosted on Acast. See acast.com/privacy for more information.…
Niklas Bakos, CEO and Founder of Adverty ( https://adverty.com/ ) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate for in-game ads, viewability and brand safety. I hope you enjoy this episode and please subscribe to hear from more Nordic Future Makers in coming weeks. Host: Nick Burcher, (Music: E.Burcher) #nordicfuturemakers Hosted on Acast. See acast.com/privacy for more information.…
The Swedish e-scooter company VOI ( https://www.voiscooters.com/ ) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI Technology, to discuss micro mobility and VOI electric scooters. Kristina tells me all about the 'cities for living' vision for VOI, she tells me about the process for getting VOI onto the streets of a particularly city and she talks about data and sustainability too. I found it fascinating to hear Kristina talk about everything and she paints a nice picture of what cities could be like in the future. I hope you enjoy this podcast and if you like it - then please subscribe to hear more inspirational Nordic stories - in the future! Music by E.Burcher #nordicfuturemakers Hosted on Acast. See acast.com/privacy for more information.…
BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements of everything. So in this bonus content, you will hear about filming from a boat at sea, the public and social media response, coordinating an appearance with the Queen of Norway and using drones to film in Svalbard. Music by E.Burcher #nordicfuturemakers Hosted on Acast. See acast.com/privacy for more information.…
Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV across the world and Thomas tells us how the idea for Slow TV came about and how it has developed - a nice 'slow' start to the second series as we finish our summer vacations and head back to work again. I am fascinated by SlowTV and I hope you enjoy our conversation, plus look out for some bonus podcast content from this conversation in the next few days too! (And if you want to see any of the Slow TV content we talk about, then you can head to the NRK website or search for 'SlowTV' on Netflix, YouTube etc.) Music is by E.Burcher. #nordicfuturemakers Hosted on Acast. See acast.com/privacy for more information.…
ขอต้อนรับสู่ Player FM!
Player FM กำลังหาเว็บ