พอดคาสท์ Omnichannel ชั้นนำ (2024)

1
ASUG Tech Connect review - Jelena Perfiljeva of Boring Enterprise Nerds 44:48

4d ago44:48

44:48

On the final day of ASUG Tech Connect, Jon gets a strong (overdue) podcast debut from Jelena Perfiljeva of the Boring Enterprise Nerds. During this taping, Perfiljeva was fresh off her interactive session on the state of SAP developers - where clean core turned into the topic that stirred up the room. Perfiljeva explains why, which leads to a diffe…

1
Allison Ball Discusses The Challenges of Wholesale 33:53

14d ago33:53

33:53

In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale. She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from who…

1
What can Unit4’s strategy tell us about the direction of cloud ERP (and enterprise AI?) 42:41

11d ago42:41

42:41

At the end of a vigorous session with Unit4's leadership team, Jon Reed and Brian Sommer camped out in an unused conference room to break down what they learned. While successfully dodging interruptions from the hotel staff, Brian and Jon hash out Unit4's "self-driving" cloud ERP approach, the service industries they are targeting, and why this ven…

1
CCE 2024 - how active inference shook up the AI conversation - with Esteban Kolsky 16:50

21d ago16:50

16:50

In this 15 minute companion podcast, Jon Reed asks Esteban Kolksy about the highlights of his "Beyond Gen AI" panel - and why active inference AI shook up the AI conversation this week. Active inference AI still has a lot to prove, but because it is *not* from the deep learning area of AI, its promise lies in moving beyond probabilistic AI (correla…

1
Customer intelligence is what we’re missing - inside the evil plans of Esteban Kolsky 33:03

21d ago33:03

33:03

For part one of this on-site podcast from Constellation Connected Enterprise 2024, we have the triumphant return of Jon's sparring partner and occasional enterprise muse Esteban Kolsky, who has launched a new customer intelligence venture with Alan Berkson. Why? And how has this re-inspired Kolsky? We get into the context of the stale and/or noisy …

1
AI, RPA, and the realities of change - UiPath Forward review with Alyx MacQueen 31:07

25d ago31:07

31:07

On the final media/analyst day of UiPath Forward, Jon sat down with diginomica's own Alyx Macqueen, who makes their podcast series debut. Macqueen has been tracking UiPath closely, but given the AI agents fanfare and CEO Daniel Dines proclaiming an "act two" for the company, much has changed. What does this mean for customers, and what did we learn…

1
5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker 38:01

28d ago38:01

38:01

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and communi…

1
SAP Spend Connect 24 review - assessing the SAP Business Network with Josh Greenbaum 41:58

1M ago41:58

41:58

Analyst Josh Greenbaum has been doing deep dives into the SAP Spend portfolio for years. Now it's time to assess the progress, via SAP Spend Connect 2024. After two days on the ground in Vegas, Josh and Jon grab a surprise quiet location and tape this rundown, looking at issues such as: can SAP Promote finally bring smaller suppliers needed network…

1
The 90 day WhatsApp strategy playbook 22:45

1M ago22:45

22:45

WhatsApp non è più solo messaging, è una data pipeline che abilita la transizione AI della tua azienda! Ecco la registrazione della preview online del secondo batch della WhatsApp Business School. Video Youtube con slides: https://youtu.be/mV2eit9brJM Vuoi avere accesso gratis al playbook The 90-day WhatsApp strategy? Iscriviti qui: https://www.lif…

1
Scaling A 9+ Figure Omnichannel Brand with Danny Taing 28:01

1M ago28:01

28:01

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks. Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition …

1
SAP event blowout - decoding AI, clean core, TechEd news and ASUG data 1:14:15

1M ago1:14:15

1:14:15

Many events have passed since our post-Sapphire clean core review. Time to hash out AI, clean core and more - in the context of ASUG's fall events, and fresh research data. Analyst Josh Greenbaum, ASUG CEO Geoff Scott and your host Jon Reed rejoin for another unscripted review of event lessons learned - from SAP shows and beyond. Along with Geoff's…

1
Enterprise Month in Review - event halftime review with Brian Sommer 1:10:45

2M ago1:10:45

1:10:45

We're halfway through the fall event season, and it's time for Brian Sommer and Jon Reed to reveal the overrated, underrated, and most overhyped topics of the season to date. As always, bring your savviest/snarkiest commentary and we'll work that right into the live mix. We'll also share our most important article reads of the month.... Note: if yo…

1
The Power of A Personal Brand in Building an Online Presence with Rachel Soper Sanders 23:08

2M ago23:08

23:08

In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market. Rachel explains the customer journey and the different products offered by Rootine. She also talks a…

1
Workday Rising 2024 - hashing out the HCM, payroll and AI news with Pete Tiliakos 48:27

2M ago48:27

48:27

In the final hours of Workday Rising 2024, Jon sat down with analyst Pete Tiliakos for an unscripted show review. Tiliakos has a focus on HCM, payroll and the future of work, so the podcast leaned towards those themes - and, of course, the unavoidable reckoning with AI-related news as well. Topics include: why payroll modernization matters, Workday…

1
The dark side of HR tech - with Brian Sommer 12:14

2M ago12:14

12:14

After Jon Reed and Brian Sommer taped their Oracle CloudWorld and SuiteWorld review, they stuck around for a ten minute podcast on the dark side of HR tech, a preview of Brian Sommer's upcoming HR tech presentations.

1
The Oracle CloudWorld and SuiteWorld combined review - live from Las Vegas 31:25

2M ago31:25

31:25

Is it possible to manage two combined show reviews for Oracle CloudWorld and NetSuite SuiteWorld - without any help from AI agents or digital avatars. On the final evening of the final day, Jon Reed and podcast partner in tarmac crime Brian Sommer give it their best. With a tasty dinner awaiting them, Jon and Brian consulted their notes - and very …

1
Has AI changed the meaning of transformation - in ERP and beyond? 1:08:25

2M ago1:08:25

1:08:25

AI is purported to have an outsized impact on application areas like ERP - but is that true in practice? And what about the overall view of digital transformation? Bring your best and/or snarkiest questions for Eric Kimberling of Third Stage Consulting. Eric is fielding these topics firsthand from customers; let's find out what he's learned so far,…

1
Shray Joshi Discusses How To Capitalize on Retail Media 28:18

2M ago28:18

28:18

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms. Shray shares strategies for driving retail tra…

1
Enterprise month in review - the dark side of HR tech, and HR services 1:06:59

3M ago1:06:59

1:06:59

Yep, it's time! Bring your top picks and savviest/snarkest commentary to our Enterprise Month in Review show on Friday. I'll be joined as always by co-host Brian "Brain" Sommer - special guest Bonnie Duncan Tinder will join us also, where we will discuss upcoming presentations and data on "The dark side of HR" and "The dark side of HR services." Br…

1
Enterprise media blowout - where are brands getting it wrong? (and right) 1:07:02

3M ago1:07:02

1:07:02

Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them …

1
Google’s cookie brouhaha and gen AI marketing highs and lows - with Liz Miller 1:03:03

4M ago1:03:03

1:03:03

This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend trackin…

1
Enterprise month in review - how vendors mess up their messaging in BI (and beyond) 1:02:29

4M ago1:02:29

1:02:29

Yep, it's time. Join me and Brian Sommer for this month's highs and lows of the enterprise. Our special guest will be Lawson Abinanti, who has some tough love for BI vendors on how their messaging falls short. We'll probably push into some FP&A and AI talk as well. What do customers really need from their BI and data vendors? As always bring your s…

1
SAP’s clean core mantra - hashing out fresh data and new developments 57:35

4M ago57:35

57:35

SAP's "clean core" mantra raises enough questions to earn its own podcast. So, in the aftermath of SAP Sapphire and ASUG's Annual Conference, Josh Greenbaum and ASUG CEO Geoff Scott join Jon Reed again. We start with the open questions each of us are pursuing after the show. Then we shift into the SAP clean core discussion: is clean core marketing/…

1
Workshopping gen AI creativity III - with Barb Mosher Zinck 56:40

4M ago56:40

56:40

In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on …

1
Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely 31:31

4M ago31:31

31:31

In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starting in niche natural channels to scaling up to national distribution with giants like Walmart, Sydney unpacks the strate…

1
CFO dilemmas - are finance leaders strategic, or struggling with admin? 11:47

5M ago11:47

11:47

After taping a Sage analyst event podcast review in Atlanta, Jon Reed and Brian Sommer jumped right into a shorter companion podcast on a hot event topic: CFO dilemmas. Are CFOs able to own business growth? Are they truly moving past admin, or is this is the same admin versus strategy dilemma that has plagued finance leaders for decades? Can AI mak…

1
On finance admin, AI, and eliminating the close - the Sage analyst event review 26:24

5M ago26:24

26:24

Jon Reed and Brian Sommer crashed an empty conference room to hash out what they learned at a whirlwind Sage analyst day event. Sage has ambitious plans for AI and automation in finance and beyond. "Eliminating the close" is one way of framing these goals - but is it realistic? Jon gets into Brian's pesky questions from the show, and what he learne…

1
Workshopping Gen AI enterprise creativity part 2 - parsing the BS with Brent Leary 58:13

5M ago58:13

58:13

Note: Barb wasn't able to make this session due to tech issues, but Brent Leary of Playaz Production Network hopped on, and he had some terrific content on what he has seen on gen AI and creativity this event season...On the heels of part one, Barb Mosher Zinck published a notable blog post on this topic, so our work isn't finished here. Let's see …

1
Workshopping generative AI ”creativity” in the enterprise - parsing the BS - with Thomas Wieberneit 1:19:11

5M ago1:19:11

1:19:11

I've had my fill of gen AI "creativity" BS for the enterprise. And yet, there are some pros and cons to discuss - and use cases to consider. What does Thomas Wieberneit think? I know he will come with strong views and we'll hash this one out - want to join us and provide your views as well? I will also outline some of my theories of attention and B…

1
SAP Sapphire 2024 review - Talking RISE field views, BTP economy and public cloud surprises with Brian Dennett 45:36

6M ago45:36

45:36

On the final afternoon of SAP Sapphire, Jon sat down with Brian Dennett for a sleep deprivation show review. Brian's SAP adventures have landed him with a partner that is expert on RISE and BTP, so it was the perfect time to dig into the pros and cons of RISE, where the value lies, and whether "clean core" is a crucial concept for SAP customers - o…

1
Enterprise Month in Review - where are the big ideas in HR - and HR tech? 1:02:02

6M ago1:02:02

1:02:02

In this special edition of the Enterprise month in review, Brian Sommer and Jon Reed will also be joined by special guest Thomas Otter of Acadian Ventures... Otter will answer: where are the big ideas in HR? Will AI count? Join us and give us your snarky wisdom and input. Brian and Jon will also do our picks of the month. Editor's note: this audio …

1
David Cutler @Cook Unity 31:55

6M ago31:55

31:55

How this former Spotify exec uses data & consumer behavior to scale this subscription business. On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity. David started his career consulting with major CPG brands, helping them interpret big data sets to create better segmentation and advertis…

1
ESG for finance - where do we stand now? 10:39

6M ago10:39

10:39

In this ten minute update, Jon Reed asks Brian Sommer for the latest on why ESG is disrupting finance - and touching just about every corporate cost center. This podcast took place in advance of Brian's session at Planful Perform 2024 on ESG for finance professionals. Jon also asks Brian to weigh in on why ESG is perceived as too political, and wha…

1
Planful Perform ’24 Review - impact of AI on finance and customer priorities 30:39

6M ago30:39

30:39

In this on-site podcast taping in San Diego, Jon Reed and Brian Sommer review the hot topics at Planful Perform 2024. Obviously the potential and perils of AI for finance gets attention, but there is more - including the financial planning market, and what finance customers need to achieve better project results. Note: the final section of this pod…

1
Nick Robinson on Revolutionizing Marketing: Lessons from Quest Nutrition & Zero Longevity's Rise 54:43

6M ago54:43

54:43

This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries. Topics Covered Include: The Quest Nutrition Success Story: Nick …

1
Lisa Bubbers @Studs 28:55

7M ago28:55

28:55

Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mal…

1
What is the role of partners in the SAP innovation debate? 56:11

7M ago56:11

56:11

In our prior podcasts on SAP's innovation direction, we debated everything from AI to RISE - with the goal of providing actions and context for customers. This time, we wade into deeper waters by looking at the role of SAP partners. Join us as Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed look at how SAP services partners are responding to disr…

1
Enterprise Month in Review - customer data pitfalls edition with Maureen Blandford 1:03:06

7M ago1:03:06

1:03:06

Join Brian Sommer and Jon Reed for another spicy, fun-filled edition of the Enterprise Month in Review. Our special guest feature is Maureen Blandford of Serendipitus, who will reveal her field lessons on the data pitfalls enterprises are falling into, and why slathering AI on questionable data is a fail. And: Blandford will tell us what the heck t…

1
The Ozempic Economy w/ Dr. Ryan Lowery: Thoughts On Dieting, Wellness & Ethical CPG In 2024 59:02

7M ago59:02

59:02

Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions. Topics Covered Include: Insights from a L…

1
Foujan Volk @ Parachute 47:15

7M ago47:15

47:15

Without brand, growth and performance marketing are just flashes in the pan. In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore. I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire …

1
Cracking Open The Non-Alc Market w/ Thomas Angel of Altitude Beverage Group 1:05:45

7M ago1:05:45

1:05:45

Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also del…

1
Workshopping hyperpersonalization - defined, debunked, debated - with Thomas Wieberneit 1:05:30

7M ago1:05:30

1:05:30

Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection...Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization w…

1
Sarah McNamara @ Peter Thomas Roth 22:13

8M ago22:13

22:13

Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin. Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beau…

1
Intelligenza artificiale per l'Omnichannel: dalla teoria alla pratica [BONUS TRACK] 30:34

8M ago30:34

30:34

Intelligenza artificiale per Omnichannel: dati e insights dal tavolo di lavoro di Osservatori Digital Innovation del Politecnico di Milano e dal mio lavoro con 37 aziende in Q1, 24 Cosa stanno facendo le aziende Quali casi d'uso Quali rischi e opportunità Per vedere le slide, puoi collegarti alla registrazione della Linkedin Live, CLICCA QUI Vuoi c…

1
Enterprise month in review - the impact of AI on software selection and more 58:35

8M ago58:35

58:35

For this month's Enterprise Month in Review, Jon and Brian will be joined by a surprise special guest. We'll pick our top stories of the month, and then dig with our guest on the ups and downs of AI as a consideration in software selection, how to avoid the gotchas of software evaluation, how HR vendors are approaching AI, and more. As always, brin…

1
Come funziona il B2B nel Beauty? ArtCosmetics, innovazione nel Beauty 24:14

8M ago24:14

24:14

Quale è il sistema più usato nel B2B? WhatsApp Francesca Forfori, Global Commercial Director di Art Cosmetics (con esperienze in Calligaris S.p.A., Design Holding SpA, Kiko Milano, Bolton Group, Shisheido) ci aiuta a capire - Come funzionano queste eccellenze italiane del B2B, dove spesso l'innovazione di prodotto è al centro del progetto - Le dina…

1
Retail Channels 101: How To Prioritize, Focus, And Win The CPG Growth Game 41:25

8M ago41:25

41:25

Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple. Topics Covered Include: Channel Strategy Basics: Defining distribution channels and thei…

1
Avoid "Growing Broke": How To Balance Contribution Margin And Revenue Growth As You Scale 36:40

8M ago36:40

36:40

Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric. They highlight the need for alignment between finance and marketing departments to op…

1
Come WhatsApp complica la customer journey di Costa Crociere 20:07

9M ago20:07

20:07

Vendiamo il sogno. Vendiamo l'esperienza: come l'omnicanalità ha cambiato il mondo del Travel. Stefano Pinzani, direttore Consumer Marketing Francia e Spagna di Costa Crociere ci racconta il business dietro il business. Da come i dati ci danno più controllo all'evidenza che l'impatto di WhatsApp e dei sistemi di messaggistica complica la buyer jour…

1
Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More 28:53

9M ago28:53

28:53

Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience. …

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