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เนื้อหาจัดทำโดย Jon Reed เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jon Reed หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Enterprise Month in Review - event halftime review with Brian Sommer
Manage episode 443756181 series 2831136
เนื้อหาจัดทำโดย Jon Reed เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jon Reed หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
We're halfway through the fall event season, and it's time for Brian Sommer and Jon Reed to reveal the overrated, underrated, and most overhyped topics of the season to date. As always, bring your savviest/snarkiest commentary and we'll work that right into the live mix. We'll also share our most important article reads of the month.... Note: if you want to catch the slides, you can see the full video replay on YouTube at https://youtube.com/live/XQg2YcSDwB8.
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221 ตอน
Manage episode 443756181 series 2831136
เนื้อหาจัดทำโดย Jon Reed เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jon Reed หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
We're halfway through the fall event season, and it's time for Brian Sommer and Jon Reed to reveal the overrated, underrated, and most overhyped topics of the season to date. As always, bring your savviest/snarkiest commentary and we'll work that right into the live mix. We'll also share our most important article reads of the month.... Note: if you want to catch the slides, you can see the full video replay on YouTube at https://youtube.com/live/XQg2YcSDwB8.
…
continue reading
221 ตอน
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Busting the omnichannel - enterprise hacks and chats
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On the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the aftermath of DeepSeek. (Zoho's Sridhar Vembu considered these disruptions of "big AI" significant enough to refer to this phase of AI as "After DeepSeek.") Though some of the ZohoDay content is confidential, ZohoDay includes enough open conversations to let us bring you many of the issues we debated. And: this includes a much higher than average integration of customers into the sessions, which inform our podcast review. Audiophile note: I had to revert to the backup recording due to some distortion on the main recording, but I think the sound quality is still pretty strong. Will do even better next time...…
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Busting the omnichannel - enterprise hacks and chats
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1 Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:16
At ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.…
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Busting the omnichannel - enterprise hacks and chats
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Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year? Was the AI narrative convincing? What did Brian hear that we didn't pick up on via the news announcement? Brian reveals the pesky questions he asked Acumatica execs, and we discuss how Acumatica is contending with its growth - a good problem to have, but nonetheless something to be tackled.…
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Busting the omnichannel - enterprise hacks and chats
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I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a crucial year for SAP. The role of the S/4HANA public cloud edition is in the middle of this also. That's plenty for this discussion, which starts out on a humorous note as the cities and shows blurred together for your host. Note: there are more podcasts from this show, including an ASUG collaboration on Enterprise Architects coming soon - and my on the ground taping with Jelena Perfiljeva of the Boring Enterprise Nerds on SAP developer issues, clean core debates and more: https://jonerp.podbean.com/e/asug-tech-connect-review-jelena-perfiljeva-of-boring-enterprise-nerds/…
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Busting the omnichannel - enterprise hacks and chats
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AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.…
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Busting the omnichannel - enterprise hacks and chats
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In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.…
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Busting the omnichannel - enterprise hacks and chats
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In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.…
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Busting the omnichannel - enterprise hacks and chats
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In this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.…
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Busting the omnichannel - enterprise hacks and chats
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In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.…
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Busting the omnichannel - enterprise hacks and chats
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Time for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to do about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.…
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Busting the omnichannel - enterprise hacks and chats
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To kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica in the d·book section. It's also available now on Kindle and most ebook platforms, and a printed version and full audiobook version is coming soon. For now, you can get these chapters which will be issued in order on my main podcast feeds. Reader views impacted so much of this content, so let me know where you want to take this next...…
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Busting the omnichannel - enterprise hacks and chats
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1 Crashing the CRM Konvos AI Agent debate - full replay 1:05:07
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I recently crashed the CRM Convos AI agents video show. Some of you may have seen me on there before - I have come on periodically in their AI debate series. So this time, they they had an interesting AI expert in the enterprise space, Andreas Welsch, to talk about the future of AI agents. At around the 27 minute mark, I crashed the podcast and start pressing some questions, and blowing a gasket of two. Here's the full conversation. Via the CRM Konvos team, following is the official text preview: Join us for CRMKonvo #234 with Andreas Welsch: AI Agents—Where are WE headed? And where will WE be? Get ready for an insightful discussion with Andreas Welsch, Founder & Chief AI Strategist at Intelligence Briefing. Andreas is an internationally recognized AI leader, advisor, and speaker known for helping the world’s leading enterprises turn technology hype into business outcomes. In this session, we’ll explore the future of AI agents, ethical considerations, and the impact on businesses and employees. Don’t miss out on this opportunity to gain valuable insights from one of the top voices in AI! Reposted to Jon Reed's podcast feeds by permission of CRM Konvos - see the original video replay at https://www.youtube.com/watch?v=uuHdXtU-zh4.…
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Busting the omnichannel - enterprise hacks and chats
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CIOs are in the pressure cooker. But advice is often cookie cutter. No cookie cutters with my next guest, Tim Crawford. We'll count down top CIO mistakes and Tim's top/overlooked CIO moves for being business-relevant, AI-savvy etc. I've wanted to get Tim on the show for a while, this is going to be a dandy - bring your sharpest and snarkest questions as usual.... Note: part two of this discussion, on next-gen analyst relations, has already been released as a separate podcast on my channel.…
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Busting the omnichannel - enterprise hacks and chats
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1 Workshopping personalization - is great enterprise content still relevant? 1:22:22
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Is great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest appearance by CRM analyst Thomas Wieberneit of CRM Konvos and more. Wieberneit is an excellent foil and sounding board, and I think we actually got somewhere on all of this.…
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Busting the omnichannel - enterprise hacks and chats
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1 Enterprise month in review - IT FinOps and AI with Hyoun Park 1:01:33
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Yep, it's that time again. Join Brian and Jon for their rollicking review of the highs and lows of the enterprise event circuit - along with their article picks and pans. Speaking of article picks, special guest Hyoun Park will join the show to talk about his notable blog post on the state of IT FinOps. We'll also revisit Hyoun Park's landmark post on the "instant mediocrity" of generative AI and what's changed since then. As always, bring your smartest and savviest commentary... Note: to check the slides, catch the video replay as always at https://www.youtube.com/@jonreedofdiginomica…
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