Scaling A 9+ Figure Omnichannel Brand with Danny Taing

The Omnichannel Marketer

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.
Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.
He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.
TAKEAWAYS:
- Danny's journey began with a love for Japanese culture and snacks.
- Bokksu started as a subscription box and evolved into an omnichannel brand.
- Customer feedback is crucial for product curation and brand messaging.
- The subscription model offers built-in retention but has its challenges.
- Acquiring Japan Crate accelerated Bokksu's retail expansion.
- Retail requires different strategies compared to DTC.
- Danny is passionate about bridging cultural gaps through food.
- Sharing food experiences can help promote brands.
- The industry needs to focus more on sustainable growth and unit economics.
- Danny believes strong brands will thrive in the evolving market.
​​Where to find Danny Taing:
Linkedin: https://www.linkedin.com/in/dannytaing/
​Website: https://www.bokksu.com
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Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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www.theomnichannelmarketer.com