5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker

The Omnichannel Marketer

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building.
He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business.
He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.
TAKEAWAYS:
- Rick transitioned from private equity to brand development.
- He played a key role in marketing strategies at Yeti Coolers.
- Building a brand is about establishing a personality.
- Good people can iterate on imperfect ideas.
- Community and shared experiences are vital for brands.
- Investing in early-stage companies can enhance operational skills.
- Rick emphasizes the importance of environmental sustainability.
- Connecting with people is a core strength for Rick.
- The evolution of marketing strategies is crucial for brand success.
- Understanding customer journeys across channels is essential.
Where to find Rick Wittenbraker:
Linkedin: https://www.linkedin.com/in/wittrick/
​Website: http://howlerbros.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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