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The Art of LiveOps podcast provides an in-depth perspective on modern game development and shares stories behind some of the most successful LiveOps strategies. Join our hosts, James Gwertzman and Crystin Cox, as they interview a variety of game development professionals in the industry. Presented by Azure PlayFab, if you are interested in learning more about LiveOps visit PlayFab.com. Download the latest episode transcript at aka.ms/LiveOpsPodcast.
 
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show series
 
Who really runs the show these days at games studios? Today’s guest, Patrick McGrath, makes a solid case for the Product Leads and PMs who are thinking long-term and making sure the studio is making the right decisions for all the games, and all the players, for many years to come. He also points out some exciting ways that other businesses are sta…
 
Ever wondered why certain games thrive in one cultural context and bomb in another? Saumya Iyer, a LiveOps expert helping mobile games thrive in India, is here to explain the incredible impact of a shared cultural context and sense of community on a game’s success in any given market. This is a must-listen if you’re expanding internationally, or wo…
 
GamePoint’s BINGO has been going strong for fifteen years and counting. How do they do it? Wouter Schrijvershof, a veteran Community Manager and now LiveOps Manager at GamePoint, is here to share some of the secrets of their longevity. Spoiler alert: it’s all about transparency, responsiveness, establishing genuine connections, and keeping it fresh…
 
What do you think of when you hear the word marketing? If it isn’t excellent storytelling and bringing communities together through trust and transparency, you may want to give today’s episode a listen. Nick Clifford (@SuidmoX), Marketing Director for Phoenix Labs, will transform your thinking around what good games marketing is, what it isn’t, and…
 
Bryan Mashinter, a true LiveOps expert, packs so much actionable wisdom into this episode it’s practically bursting at the seams. Listen to learn why you should be focused on creating win-win scenarios, why you need more content than you think you do, how many events in a row is too many, and so much more! Support the show (http://microsoftgamestac…
 
When you think about the top game platforms in the world, though Roblox may not immediately spring to mind, it should. With over 15 million games and 150 million players, Roblox is the #1 gaming site for kids and teens, and is growing in popularity across all demographics. Listen as Jay Jodway, Head of Top Developer, outlines how, and why, Roblox e…
 
Today we are joined by Ben Cousins, an expert with 21 years experience in the Free-To-Play and Games-as-a-Service space. Listen as Ben offers a sneak preview into the future of games as services. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
LiveOps isn’t just for mobile games and MMOs, it’s an essential part of the console design process as well, and has been for a very long time. Hamish Young, Sr. Technical Designer at Avalanche Studios, has been a producer and designer in the games industry for over a decade, and has plenty of wisdom to share. Listen as James and Crystin discover ju…
 
Are you nourishing innovation? Or are you killing creativity by shutting down out-there ideas? Brett Nowak, creator of Liquid and Grit, the leading product research company in mobile gaming, is here to inspire you to up-level your studio through a balance of risk-taking and solid product planning. Support the show (http://microsoftgamestack.com)…
 
Today we’re talking with Rich Vogel, who coined the term “live operations” to let his team know they weren’t just doing “maintenance” any more, and who, in addition to writing the first Community Manager job description, discovered the secret to great community management: hire theatre majors! Support the show (http://microsoftgamestack.com)…
 
Game narrative is far more than just words and cinematic sequences. In this week’s episode, award-winning narrative director Tom Abernathy lays out for us how narrative functions within games, and why it’s so much more important, and omnipresent, than most people realize. Support the show (http://microsoftgamestack.com)…
 
Striking a balance between engagement and appeasement can be tricky. Happily, Tim Nixon, Director of Online Experience at ThatGameCompany, has some very actionable advice to share on how to construct effective live events, how to acknowledge player feedback without becoming reactionary, and where to focus your energy. Support the show (http://micro…
 
Today we are joined by Jason Coleman, founder and CEO of Sparkypants, specializing in Long-Play, Cross-Platform Strategy Games. Listen as Jason explains how the roles of Developers, Players and Publishers have changed in this brave new LiveOps world. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
We’ve all heard the dire news of the death of PC Gaming. And Mobile Gaming. And even Gaming itself. Happily, though, reports of their death have been greatly exaggerated. In this, our second episode of season two, LiveOps veteran and eSports innovator Demetri Detsaridis explains why there will always be a market for a wide range of game types, why …
 
To help you on your LiveOps journey we have filled season 2 with valuable lessons, perspectives, and disaster stories. In each episode we sit down with game creators from across the industry working at the cutting edge of LiveOps. These interviews will provide you with the information you need to start implementing a LiveOps mindset within your stu…
 
LiveOps: it’s not just for games anymore! Season Two kicks off with a bang as Andrea Doyon shares his insights on how to make use of a great LiveOps tool stack not just to give flexibility and autonomy to game designers, but to advertisers, marketers, and so much more. Make sure you never miss an episode! Subscribe on SoundCloud, iTunes, Spotify, B…
 
This week we talk with Daniel McLaren, a LiveOps Designer with decades of industry experience. Tune in and hear about his experiences and how LiveOps has evolved through the years. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
Today we are joined by Torfi Olafsson, the game director for Minecraft Earth. Listen as he shares and talks about his experiences working on online and MMO games since 1999. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
Join James and Crystin as they talk with Jennifer Lane, a design director at Turn 10. Hear about her experiences working on the console focused franchise, Forza, and how she helped the team make the transition from traditional boxed products to live games. Support the show (http://microsoftgamestack.com)…
 
Linsey Murdock joins us today from ArenaNet where she is the Lead Game Designer for Living World working on the Guild Wars franchise. As a LiveOps veteran Linsey brings a unique perspective and discusses how game narratives meet live games. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
In today's episode we talk with a group of folks working on the game franchise, Hitman at IO Interactive. IO Interactive is on a similar journey, taking a hit franchise with a traditional box distribution model and moving to a live model, that many game studios are on today. Listen in for some key takeaways about how to make this transition as smoo…
 
Today on The Art of LiveOps podcast, we are joined by David Edery co-founder and CEO of Spry Fox. Listen as he talks about the mindset shift to LiveOps in #gamedevelopment and how the nature of marketing has changed and what this means for games. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
In today's episode we are joined by Michail Katkoff, the Head of Studio for Rovio Entertainment, a company best known for its Angry Birds franchise. Michail has a lot of experience looking deeply at games and game design through the modern lens and will share his views of some industry trends and patterns across different games. Support the show (h…
 
Today we are joined by Emily Greer. She is the founder and CEO of Double Loop Games, a new mobile studio currently in stealth mode, and also the former CEO of Kongregate. She will share some insights into how to build a successful LiveOps strategy and talk about the evolution games and studios must go through to be successful with LiveOps. Support …
 
In today’s episode we hear from Scott Hartsman, an industry veteran at launching online games and platforms. He has worked on nothing but live games for his whole career and has a wealth of knowledge to share on those experiences. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
Today we are joined by Tim Train, CEO of Big Huge Games 2.0. Tune in for some Big Huge Lessons on the difference a great LiveOps strategy can make. Support the show (http://microsoftgamestack.com)โดย James Gwertzman and Crystin Cox
 
In today’s episode we hear from Oliver Loffler, co-founder and CTO of Kolibri Games. Kolibri Games was founded 3 year ago and is considered one of the ultimate LiveOps success stories. We will hear about how he and his studio subscribed to an “Early LiveOps Integration” mentality as well as some advice to others looking to integrate LiveOps into th…
 
Today we are joined by Dave Rohrl, who has over 25 years of experience in the games industry and currently runs a small mobile game consultancy called Mobile Game Doctor. Fun fact: Dave was the inspiration for “Crazy Dave” in Plants Vs. Zombies! In today’s episode we will learn about the rise in the adoption of a LiveOps mindset in game studios as …
 
Is there a template for free-to-play game success? In this two-for-one episode, Peter Eykemans and Tammy Levy, who both work in monetization at Kongregate, share the blueprint they use to help their entire portfolio of games engage, retain, and monetize players. Support the show (http://microsoftgamestack.com)…
 
Steve Meretzky has been called the Steven Spielberg of adventure games, and the funniest man in the game business. Seeing his name on a game box is akin to seeing The Beatles on an album cover, and his resume reads like a best-of compilation. In this week’s episode, this game design all-star talks about what LiveOps looked like back in 1982 and the…
 
Have you ever invited your players out to lunch? If not, Scott Koenigsberg has some great advice for you in the third episode of The Art of LiveOps podcast. Scott is the head of product and ad monetization at Zygna where he has worked for over 10 years. In this episode, he talks about Zynga's culture of experimentation and shares his experiences on…
 
Mike Pagano, bringer of doom, wants you to know that if you’re not focusing on this, you’re gonna fail. What is it? Find out in this, our second episode of The Art of LiveOps. Mike Pagano, an early pioneer in the LiveOps mobile space, shares with us some lessons about LiveOps, as well as diving into how and why it developed in the first place. Supp…
 
What do you think is the #1 predictor for retention? In our first episode, we talk with Raph Koster, a legendary game designer who has worked in online games since 1993 and was the lead designer behind Ultima Online as well as the creative director for Star Wars Galaxies. Raph was there at the birth of modern LiveOps in early MUDs and MMORPG games,…
 
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