Join Kevin Hopp as he makes live cold calls, featuring the top minds in B2B outbound sales today. Every episode features real conversations with buyers all around the US and expert advice on how to become a cold calling legend. Tune in to learn the golden rules of cold calling and turn the phone into your ultimate revenue generator!
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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Andrew Monaghan
The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
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How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso
52:55
52:55
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52:55
Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The benefits and challenges of hiring from compet…
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Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security
45:23
45:23
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45:23
Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your …
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Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st
52:59
52:59
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52:59
Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen! In t…
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Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange
42:02
42:02
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42:02
Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The journey of a technical founder learning sales through tri…
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The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView
52:52
52:52
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52:52
Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs? In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales devel…
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How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting
46:25
46:25
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46:25
Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls? These questions…
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What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
35:29
35:29
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35:29
Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This episode addresses these current challenges …
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How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
41:37
41:37
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41:37
How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offe…
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Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
48:43
48:43
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48:43
Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market ne…
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RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
16:22
16:22
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16:22
In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in dat…
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RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
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14:45
In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO and co-founder of Mitiga, brings his extensiv…
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RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
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12:35
In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: Brooke Motta is the co-founder and CEO of R…
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RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
16:58
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16:58
In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Sehgal is the CEO and co-founder of P0 Securi…
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RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
19:06
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19:06
In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital S…
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RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
16:55
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16:55
In this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. About our guest: Jay Wallace, the VP of Global Sales a…
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Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute
38:49
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38:49
Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an …
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Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
35:52
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35:52
Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace? In this conversation, we disc…
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Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
45:58
45:58
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45:58
Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: 👉 Crafting a competitive edge and message in saturated c…
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Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
50:26
50:26
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50:26
Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 The underestimated power of personal branding in sales su…
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How to adapt to the new cybersecurity buying landscape
47:14
47:14
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47:14
Summary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-b…
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3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
41:04
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41:04
**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnerships in building your sales channels, and what challenges h…
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Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
48:03
48:03
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48:03
Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. 👉 What risks can derail your software development and revenue growth? 👉 How can you optimize t…
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S3 Ep25 - Turning Disinterest into Engagement with the Founder, Principal & Author of The H2H Method™️, Ryan Pereus
1:00:58
1:00:58
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1:00:58
In this episode, Ryan concentrates on executing two distinct campaigns for Superhuman, while Kevin focuses on reaching out to sales leaders. One campaign centers around standard outbound call services, while the other is geared toward closed lost leads within the automation and robotics sector. During one of their conversations, Kevin manages to ob…
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How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
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39:54
**Episode Summary: Ricky Martinez @ DigitalEra** 🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the early stages? Tune in to this episode of the Cyberse…
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How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
15:50
15:50
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15:50
🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demos or meetings to make a lasting impression on prospects?…
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How to build your first channel program with Kimber Garrett
38:36
38:36
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38:36
**Episode Summary:** 🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast. 👉 In this conversation, Kimber Garrett, a seasoned channel strategist, s…
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How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton
45:53
45:53
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45:53
🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup? 🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive? 🤔 Are you looking for tips to improve your onboarding process and drive revenue growth? 👉 In this conversation with EJ Easton, we dive into best practices for onboarding in cyber…
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S3 Ep24 - Rapport Building and Value Delivery with James Buckley from Sell Better
1:01:24
1:01:24
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1:01:24
Today's episode of Hopp on Calls welcomes James Buckley. James is a dedicated professional in the field of sales, known for hosting shows as well as public and private events with Sell Better. He is focused on creating content that enhances the sales profession, with the goal to empower salespeople worldwide in order to help them excel and exceed t…
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It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
51:09
51:09
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51:09
🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals? 🤔 Are you wondering how best to connect and work with prospects? If so, this episode is for you! In this conversation, we discuss: 👉 The three dimensi…
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Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion
36:46
36:46
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36:46
Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quarterly success? And what strategies can be employed to …
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S3 Ep23 - Navigating Guidelines and Authenticity with the VP of Business Development of The Sales Collective, Eric Iannello
1:00:10
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1:00:10
Today's episode of Hopp on Calls welcomes Eric Iannello. Eric is an experienced mentor and practitioner of sales, currently most focused on business development and coaching for GTM positions as well as providing SaaS implementation services. Eric kicked off his sales career working as an outbound agent selling gym memberships. Before he embraced s…
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The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch
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13:26
🤔 Questions for the Audience: - How can mastering the art of being philosophical in your communication make you more persuasive in sales? - What are the three different levels of thinking about problems and how can you use them to connect better with prospects? - How can using philosophical phrases and raising the level of conversation help in gett…
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S3 Ep22 - Context is King with the Founder of OutboundWorx, Antoine Marsden
1:00:57
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1:00:57
Today's episode of Hopp on Calls welcomes Antoine Marsden. Antoine is a seasoned practitioner within the world of sales with an extensive background in outbound sales. Having started off his career as a sales rep, Antoine has amassed experience spanning over 18 years in various sectors. The guest is the founder of OutboundWorx, an agency focused on…
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Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups
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12:57
🤔 Questions for the Audience: - Have you experienced a slowdown in sales growth after scaling your sales team? - Are your sales reps consistently delivering the results you expected? - Do you struggle with maintaining a consistent sales process as your team expands? 💁♂️ In this episode, I discuss: 👉 The impact of go-to-market dispersion on sales g…
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Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl
42:34
42:34
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42:34
**Episode Summary: Omri Weinberg @ DoControl - Growing Sales and Revenue in the Cybersecurity Industry** Are you a founder, CEO, or sales professional in the cybersecurity industry who wants to accelerate sales and revenue growth? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into key strategies and insights from Omri Weinbe…
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Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe
17:27
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17:27
In today's episode, Andrew dives into the first inhibitor to growth in the cybersecurity marketplace: playing it too safe. With over 3,400 vendors competing for attention, many companies are falling into the trap of blending in rather than standing out. But fear not, Andrew has gathered insights from interviews and consulting work to share the inno…
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The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach
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36:48
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36:48
In today's episode, we have a special guest joining us: Dharmendra Mohan, the founder of Sonet.io. Dharmendra shares with us his insights and experiences in the world of cybersecurity and remote work solutions. He highlights the challenges faced by both large enterprises and end users when it comes to network security. As remote work and distribute…
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The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO
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45:57
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45:57
Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their t…
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The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium
44:09
44:09
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44:09
In today's episode, we have the pleasure of being joined by Baber Amin, the Chief Product & Operating Officer at Veridium. Baber brings a wealth of knowledge and experience to the table, and in this conversation, he delves into the importance of building partnerships that go beyond mere reselling opportunities. We'll explore the significance of inv…
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S3 Ep21 - Target Pain, not Persona with the Founder of Blueprint, Jordan Crawford
59:58
59:58
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59:58
Todays episode of Hopp on Calls welcomes Jordan Crawford, Founder of Blueprint. Jordan and Kevin discuss the importance of a strong intro and how it can set the tone for a successful cold call. Jordan shares his idea of incorporating hype videos into cold calling to make it more engaging. Jordan talks about the mission of Blueprint, which aims to s…
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Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales
41:22
41:22
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41:22
In today's episode, our host, Andrew Monaghan, sits down with Dhiraj Khare from Pingsafe, a leading cloud security platform company. Dhiraj shares some fascinating insights about their journey in the cybersecurity space and the strategies they've employed to drive revenue for their startup. From their memorable first day at Pingsafe, coming from a …
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From Idea to Investment: Nurturing Early-Stage Cybersecurity Startups with Tim Eades, General Partner @ Cyber Mentor Fund
50:36
50:36
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50:36
Welcome to another episode of the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest: Tim Eades, entrepreneur and the CEO of Anetac. But that's not all - Tim also co-founded the Cyber Mentor Fund, a seed fund dedicated to supporting early-stage cybersecurity companies. In this insightful conversation, Tim shares his …
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Beyond Buzzwords: Crafting Effective Positioning Strategies in the Cybersecurity Startup Space with Bob Wright, Managing Director at Firebrick Consulting
46:50
46:50
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46:50
Welcome back to the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest, Bob Wright, from Firebrick Consulting. Bob is a seasoned expert in cybersecurity positioning and strategy, and he's here to share his insights on how startups can drive revenue through effective positioning in the crowded cybersecurity market. In…
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The Fallacy of MQLs: Why Marketing Qualified Leads Are Dead with Seth Robbins, CRO at Cycode
51:43
51:43
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51:43
Welcome back to the Cybersecurity Startup Revenue Podcast! In today's episode, we have a special guest joining us, Seth Robbins, the CRO of Cycode. Seth is known for challenging the status quo, and today he will be sharing his thoughts on the topic of marketing qualified leads (MQLs) and their relevance in measuring marketing effectiveness. Seth be…
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S3 Ep20 - Booking Meetings Like a Pro and Cold Calling Insights with Jacob Tuwiner (Part 2)
29:27
29:27
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29:27
In this episode of The Call Guys Podcast, Jacob Tuwiner, a sales development representative at ServiceBell, discusses his cold calling experiences and strategies. Jacob shares his insights on the importance of having a strong sales process. They also share the benefits of using tools like Connect and Sell for live conversations. He also provides ti…
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S3 Ep19 - Mastering Confidence, Tonality, and List Building for Sales Success ft. Jacob Tuwiner (Part 1)
32:09
32:09
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32:09
In this episode of The Call Guys Podcast, co-hosted by Kevin Hopp and Ronen Pessar are joined by Jacob Tuwiner, a sales development representative at ServiceBell, to discuss the art of cold calling and share their experiences and strategies for successful sales development. They emphasize the importance of tonality, friendliness, and confidence in …
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S3 EP18: Trent Dressel Shares His Cold Calling Tactics And Tips For Success
28:33
28:33
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28:33
Trent Dressel is a sales professional and YouTuber known for his expertise in cold calling and sales development. He started his tech sales career in 2018 and quickly rose through the ranks, eventually generating $1.54 million in recurring revenue in his first nine quarters as an account executive. Trent now shares his knowledge and experience thro…
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S3 Ep17 - Maximizing Sales Success: Significance of social selling and having a strong presence on LinkedIn (Part 2)
11:40
11:40
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11:40
In this episode of The Call Guys Podcast, co-hosted by Kevin Hopp and Ronen Pessar, the focus is on sales development and building high-performing outbound sales teams. The hosts share their expertise and discuss the importance of cold calling, leveraging channel and partner relationships, and the art of sales conversations. They emphasize the sign…
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S3 Ep16 - Maximizing Sales Success: Follow-up Strategies, Tech Processes, and Personalized Approaches (Part 1)
14:59
14:59
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14:59
In this episode of The Call Guys Podcast, co-hosted by Kevin Hopp and Ronen Pessar, they discuss sales development and the art and science of building high-performing outbound sales teams. They introduce their sponsor, Connect Sell, a platform that enables teams to have more live conversations with prospects. Kevin and Ronen talk about their upcomi…
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S3 Ep15: Unleashing Success, Perseverance, Swinging Big, and Vetting Opportunities with Scott Lease
24:54
24:54
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24:54
In this episode of the Call Guys Podcast, Kevin Hopp and Ronan Pissar are joined by Scott Leese, a renowned sales consultant and former VP of sales, CEO & Founder of Scott Leese Consulting. Scott shares his powerful journey, overcoming health challenges and finding success in sales. He emphasizes the importance of perseverance and work ethic, drawi…
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