Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges. This podcast is a discussion between the Bowery Capital team and experienced industry friends in an effort to help a younger generation of startups better understand the issues and pain points they will face when thinking about early revenue generation.
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What will you be eating in 2050? How will it get to your table? How we grow, purchase, and eat our food is changing. New technologies and food products are playing a key role in shaping that change. In this podcast, we speak to the people driving that future, from entrepreneurs and venture capital investors, to farmers and food businesses. Welcome to Future Food!
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Investing in agrifoodtech since 2017: Astanor's Eric Archambeau reflects
23:54
23:54
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23:54
From the heady days of the dot com boom -- and subsequent bust -- Eric Archambeau cofounded Astanor Ventures with George Coelho in 2017 as an impact venture capital fund for food and agriculture. "We founded it with a vision that the agrifood market was going to go through a deep disruption that was needed to move from a system that was delivering …
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Leveraging India To Scale Adoption & Growth with Ulysses David (Dataiku)
36:36
36:36
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36:36
Ulysses David, the former Global VP, Global Strategy / GM, India at Dataiku joins the Bowery Capital Startup Sales Podcast to discuss "Leveraging India To Scale Adoption & Growth.'
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Building Your Customer Advisory Board with Leslie Brand (Alation)
34:13
34:13
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34:13
Leslie Brand, the former Senior Director of Corporate Marketing at Alation, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your Customer Advisory Board."
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Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)
31:03
31:03
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31:03
This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework. Topics include: Breaking down your pipeline by volume, velocity, and conversion What metrics matter, and what steps can you take once you identify a weak area? Prospsect …
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Building a Start-Up in a Bear Market with Baxter Lanius (Alternative)
20:36
20:36
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20:36
Baxter Lanius, Founder and CEO of Alternative, shares his experience around building a sustainable, profitability focused startup. We discuss 1) the difference in a Private Equity vs Venture Capital mindset, 2) strategies for fundraising and scaling in a bear market 3) why he made the jump from investor to founding and building a company.…
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Building a Product-led Growth Engine with Krishan Patel (Apollo)
27:47
27:47
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27:47
Krishan Patel, VP of Product of Apollo, shares his experience around building a product-led growth engine and discuss 1) how he shifted his career from sales to product, 2) how and why to shift a sales-led org to a product-led one (and how Apollo did it) and 3) what about your company and product needs to be right to know if you should lean into PL…
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From What’s Your Problem?: The Quest for the Perfect Avocado
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25:09
In this preview, Jacob talks with Katherine Sizov, founder of Strella Biotechnology. Her problem: Tons of food is wasted before it ever gets to the consumer. Katherine started working on this problem in 2018, when she was a junior in college. Her idea: imitate the natural world and build a device that detects when fruit is ripening. It worked. Now …
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Buyerside Chat: Ian Andrews, Chief Marketing Officer (Chainalysis)
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29:56
Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware. Topics include: 1) What separates a good email from one that gets instantly deleted? 2) How to do effective research on your prospect before reaching out. 3) What should you know about the company before you…
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Buyerside Chat: Reba Cox, Dir. of Procurement (MongoDB)
30:56
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30:56
Reba Cox joins to share her experience as a buyer from organizations like MongoDB, Philips, and ESAB. Topics include 1) what procurement actually does behind the scenes 2) negotiating price vs value with procurement 3) why procurement will never be your champion and strategies to keep them from becoming a blocker. Follow the Bowery Capital Startup …
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Buyerside Chat: Jonathan Cochrane, VP Operations (SaaSOptics)
26:53
26:53
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26:53
Jonathan Cochrane joins to share his experience as a buyer from organizations like EY, ScienceLogic, Higher Logic, and SaaSOptics. Topics include 1) how being able to adapt your demo on the fly leads to sales 2) why trying to show all your product features is like a terrible first date and 3) what he looks for when teams present vendors to him for …
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Buyerside Chat: Chad Wonderling, CAO (Salesloft)
28:06
28:06
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28:06
Chad Wonderling joins to share his experience as a buyer from organizations like Salesloft, Rubicon, and Ceres Global. Topics include 1) What is a CAO and how is it different to other finance roles, 2) what makes an outbound email stick out, 3) how to use LinkedIn to build relationships with prospects, and 4) why sales is a lot like dating. Follow …
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Buyerside Chat: Chris Spooner, SVP Finance (Rubicon)
26:10
26:10
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26:10
Chris Spooner joins to share his experience as a buyer from organizations like Rubicon and Novelis. Topics include 1) How to enable your champion to go get a "yes" and not a "go do more work", 2) the art of blind calendar invites, do's and don'ts, and 3) a cold call that actually worked and why it worked Follow the Bowery Capital Startup Sales Podc…
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Scaling Culture in a Remote World with Brendan Tolleson (RevPartners)
25:41
25:41
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25:41
Brendan Tolleson, CEO and Co-founder of RevPartners, joins the Bowery Capital Startup Sales Podcast to discuss 1) Scaling culture by simplifying it into Intentionality, Documentation, Rewards, and Ownership, 2) How to bring new hires up to speed culturally in the first 90 days, and 3) Mission and Margin: How to move at VC pace and pursue excellence…
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Buyer's Corner: Rakib Azad, VP Finance (Chainalysis)
31:56
31:56
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31:56
Rakib Azad joins to share his experience as a buyer from organizations like Chainalysis, MongoDB, Footlocker, and Ladders. Topics include 1) how to work with your champion and align your product to the company's priorities, 2) why not doing your research can (and will) kill your deal, and 3) pet peeves sellers should stop right away to avoid gettin…
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The 2021 Startup Sales Stack with Michael Brown and Eugene Godsoe (Bowery Capital)
30:11
30:11
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30:11
This week we dove into 1) Vendor consolidation with insights from Mark Roberge, former CRO of Hubspot 2) Marketing automation growth 3) Covid's impact on how sales leaders should think through data, coaching, and analytics 4) Prioritizing what tools to get and when as an early stage company. This report, in partnership with G2, is meant to serve as…
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Early-Stage Selling and Building Team Culture with Melanie Hallenbeck (Elevate.inc)
21:03
21:03
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21:03
Melanie Hallenbeck, Chief Growth Officer of Elevate.inc, joins the Bowery Capital Startup Sales Podcast to discuss 1) Selling into ENT as an early stage startup, 2) navigating procurement, and 3) how Covid has changed the sales culture landscape.
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Soylent's CEO on shift towards middle America and the future of plant-based
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35:37
A somewhat controversial category, during my hot or not rounds on this podcast, most guests have responded negatively to the concept of replacing meals with a drink - and perhaps Soylent took this on board as in more recent years it's started calling itself a nutrition company with a small but growing number of product lines not just focused on mea…
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How 'cool' fertilizers can sequester carbon and more, with Amy Yoder
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30:17
Amy Yoder is CEO of Anuvia Plant Nutrients, a company that's converting waste to help crops uptake fertilizers more efficiently, and even help them to sequester carbon in the soil. She is a trailblazer being one of the best-funded women in agtech on record, raising $103 million in Series D earlier this year. For those of you who aren't knowledgeabl…
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Early-Stage Enterprise Sales with Matt Cameron (SaaSy Sales Leadership)
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41:09
Matt Cameron, CEO of SaaSy Sales Leadership, joins the Bowery Capital Startup Sales Podcast to discuss "Early-Stage Enterprise Sales."
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Diving deep with Sandhya Sriram on the future of cell-cultured seafood
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40:05
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40:05
Since Sriram co-founded Shiok Meats three years ago, the startup has gone from strength to strength. According to AgFunder's most recent ASEAN Agrifoodtech Investment Report, it was Southeast Asia’s highest-funded startup in the ‘Innovative Food’ category in 2019. It raised $4.6 million for its April 2019 seed round, which saw Y Combinator make its…
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Future Food News Review #5: Food system cyber-attacks, Avoiding alt protein’s unintended consequences, Cashierless checkout's growth
1:20:34
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1:20:34
The Future Food News Review is part of a collaboration between AgFunder and Food+Tech Connect to host meaningful conversations about the future of our food system on Clubhouse and other platforms. The Future Food News Review features leading journalists in foodtech and agtech sharing and discussing their top headlines of the week, hosted on Clubhou…
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Modern Marketing Tactics with Mark Jung (Dooly)
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39:37
Mark Jung, VP Marketing of Dooly, joins the Bowery Capital Startup Sales Podcast to discuss "Modern Marketing Tactics."
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Future Food News Review #4: Regenerative agriculture's reckoning, Questions for cell-cultured meat, Right-wing coffee, more
1:35:42
1:35:42
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1:35:42
The Future Food News Review is part of a collaboration between AgFunder and Food+Tech Connect to host meaningful conversations about the future of our food system on Clubhouse and other platforms. The Future Food News Review features leading journalists in foodtech and agtech sharing and discussing their top headlines of the week, hosted on Clubhou…
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Up, up and away! Irving Fain on building Bowery's biggest vertical farm yet
36:50
36:50
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36:50
Bowery has just launched FarmX, its new vertical farm for R&D that's 300 times larger than the first. It's also building a new, bigger than ever commercial farm in Bethlehem, Pennsylvania which will enable it to sell over 20 million clamshells of leafy greens and produce each year. While that's still the equivalent of just 115 acres of outdoor farm…
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From chemicals to soil microbes: Bayer's former CEO joins AgBiome
48:14
48:14
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48:14
Crop protection is a serious business; each year a farmer battles a range of different pests, weeds and diseases trying to kill their harvest. It's complicated too, with timing and weather other forces to contend with. Since the Second World War and the Green Revolution of the 1960s, the playbook for managing pests, by and large, has revolved aroun…
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How do you make the world's most ambitious cheese?
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36:09
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36:09
The Stockeld Chunk will be the first in a series of cheese products from Stockeld Dreamery this year and I really enjoyed it! Listen in to hear my thoughts about the cheese, why Sorosh Tavakoli, an advertising tech entrepreneur got into foodtech, how to build the most ambitious cheese company in the world (his phrase, not mine), without cows, movin…
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Future Food News Review #3: Amazon's new private label food brand, Unabated meat consumption, SPACs for foodtech
1:31:31
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1:31:31
The Future Food News Review is part of a collaboration between AgFunder and Food+Tech Connect to host meaningful conversations about the future of our food system on Clubhouse and other platforms. The journalists joining this week are: Ximena Bustillo - POLITICO (https://www.politico.com/newsletters/weekly-agriculture) Sam Silverstein - Grocery Div…
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Future Food News Review #2: Impossible's $10bn IPO, Vegan Cheese, CRISPR Tomatoes
1:15:31
1:15:31
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1:15:31
The journalists joining us this week were: Joe Fassler - The Counter (https://thecounter.org/agrivoltaics-farmland-solar-panels-clean-energy-crops/) Sarah Mock - freelance (https://sarah-k-mock.medium.com/no-your-great-grandfather-did-not-know-how-to-fix-our-food-system-83775d4f1852) Larissa Zimberoff - Bloomberg and freelance (https://technicallyf…
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Reaching net-zero emissions by 2040 with PepsiCo
30:35
30:35
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30:35
PepsiCo started the year with a bang by pledging to more than double its climate goal, targeting a reduction of absolute greenhouse gas (GHG) emissions across its value chain by more than 40% by 2030. It also pledged to achieve net-zero emissions by 2040, one decade earlier than called for in the Paris Agreement. But how exactly is the company goin…
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Most Important Traits For Early Sellers with Kevin Michaelis (Process Street)
38:42
38:42
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38:42
Kevin Michaelis, VP of Sales at Process Street, joins the Bowery Capital Startup Sales Podcast to discuss the "Most Important Traits For Early Sellers."
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The Future Food News Review with Food Tech's Leading Journalists
1:52:30
1:52:30
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1:52:30
We're mixing things up here at Future Food and have partnered with Danielle Gould from Food+Tech Connect to host deep discussions about the future of our food system and we're going to be bringing those conversations to the Future Food podcast. Expect fireside chats, book clubs, and the format for this episode, the Future Food News Review. The week…
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Evolving Your Sales Tech Stack with Oleg Campbell (Reply.io)
32:34
32:34
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32:34
Oleg Campbell, Founder and CEO of Reply.io, joins the Bowery Capital Startup Sales Podcast to discuss "Evolving Your Sales Tech Stack."
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JUST how this startup became the first to serve cell-cultured meat in a restaurant
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35:07
Topics covered include: how EAT JUST managed to get regulatory approval ahead of other cultivated meat startups from plant-based to cell culturing how investors reached a $1bn valuation for the company new formats in the pipeline advice for entrepreneurs Josh's moonshot ideaโดย josh tetrick
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Link Building and Scrappy SEO Tactics with Alan Silvestri (Growth Gorilla)
44:17
44:17
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44:17
Alan Silvestri, Founder and CEO of Growth Gorilla, joins the Bowery Capital Startup Sales Podcast to discuss "Link Building and Scrappy SEO Tactics."
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Is this the fastest-growing vertical farming business in the world?
28:07
28:07
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28:07
When I returned from maternity leave in January, I reached out to my good friend Henry Gordon-Smith from Agritecture to find out what I'd missed and what sort of traction the highly funded startups were really getting. When thinking about which company was making the greatest strides, Henry highlighted Infarm, the Berlin-based vertical farming grou…
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Startup Strategy Primer with the US Government with Sam Pandey (US Army Reserve)
40:34
40:34
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40:34
Sam Pandey, US Army Reserve Innovation Officer 75th Innovation Command, joins the Bowery Capital Startup Sales Podcast to discuss "Startup Strategy Primer with the US Government."
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Early-Stage Startup Positioning with Chris Williams (Wolves Not Sheep)
47:33
47:33
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47:33
Chris Williams, Co-Founder & Managing Director at Wolves Not Sheep, joins the Bowery Capital Startup Sales Podcast to discuss "Early-Stage Startup Positioning."
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The Importance of Customer Marketing with Sarah Doughty (Crescendo Labs)
43:07
43:07
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43:07
Sarah Doughty, Founder and Customer Success Champion at Crescendo Labs, joins the Bowery Capital Startup Sales Podcast to discuss "The Importance of Customer Marketing."
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Creating a Winning B2B Content Strategy with Devin Reed (Gong)
46:20
46:20
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46:20
Devin Reed, Head of Content Strategy at Gong, joins the Bowery Capital Startup Sales Podcast to discuss "How To Create a Winning B2B Content Strategy."
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How To Do a Brand Audit with Grant McDougall (BlueOcean)
48:01
48:01
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48:01
Grant McDougall, Founder & CEO of BlueOcean, joins the Bowery Capital Startup Sales Podcast to discuss "How To Do a Brand Audit."
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Prospecting Using Video with Morgan Ingram (JB Sales)
32:14
32:14
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32:14
Morgan Ingram, Director of Sales Execution and Evolution at JB Sales, joins the Bowery Capital Startup Sales Podcast to discuss "Prospecting Using Video."
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Excelling at Each Stage of Growth with Andrew Elliott (CRO at People Data Labs)
44:39
44:39
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44:39
Andrew Elliott, CRO at People Data Labs, joins the Bowery Capital Startup Sales Podcast to discuss "Excelling at Each Stage of Growth."
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Building Your First Revenue Operations Model with Brandon Jones (Komodo Health)
31:21
31:21
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31:21
Brandon Jones, Head of Revenue Strategy and Operations of Komodo Health, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your First Revenue Operations Model."
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Shifting From Field Sales to Inside Sales with Diego Gomes (Rock Content)
40:28
40:28
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40:28
Diego Gomes, Founder & CEO of Rock Content, joins the Bowery Capital Startup Sales Podcast to discuss "Shifting From Field Sales to Inside Sales."
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Uplevel Your Sales Demos with Dave Kennett (Replayz)
41:42
41:42
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41:42
Dave Kennett, Founder & CEO of Replayz, joins the Bowery Capital Startup Sales Podcast to discuss how to "Uplevel Your Sales Demos."
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Iteration in Early-Stage Selling with Scott Leese (Surf and Sales)
40:41
40:41
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40:41
Scott Leese, Founder & CEO of Surf and Sales and Scott Leese Consulting, joins the Bowery Capital Startup Sales Podcast to discuss "Iteration in Early-Stage Selling."
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How can robotics startups respond to the urgent need for automation in the food industry?
48:02
48:02
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48:02
Labor shortages are nothing new to the agriculture industry and COVID-19 has excerbated this already existing problem. Is it sustainable and efficient to import labor from other countries like the US and the UK do? The time for automation in the food and agriculture industry is now. But are the robots ready to be unleashed? Our recent webinar with …
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Foodtech & sustainability in Asia amid food security challenges
50:49
50:49
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50:49
Covid-19 started in Asia, and the region was the first to feel the social and economic impacts of the disease as it spread worldwide. It’s also where businesses, entrepreneurs, investors, and governments have spent the most time dealing with Covid-19 and its effects. Their insights and experience – and the strategies they’ve adopted to ride out the…
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Selling to Engineers with Oliver Williamson (CircuitHub)
28:27
28:27
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28:27
Oliver Williamson, Head of Sales at CircuitHub, joins the Bowery Capital Startup Sales Podcast to discuss "Selling to Engineers."
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From software to regenerative agriculture, SoilWorks believes the key to better health is in the ground
38:04
38:04
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38:04
In this episode of Future Food, which I co-hosted with my wonderful colleague Lauren Stine, our reporter and resident rancher, we talk to Lew Moorman and Nick Honegger of Soilworks, a newly-created investment group focused on regenerative agriculture. Nick and Lew founded SoilWorks after working together at Scaleworks, the B2B SaaS focused investme…
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