พอดคาสท์ Pure Brand Medias ชั้นนำ (2024)

1
Nutracast: Inside Bayer's innovations in self care, personalized nutrition and healthy aging 28:10

7d ago28:10

28:10

With more than 160 years in business, Bayer explains how it keeps up with the modern day consumer and shares updates from its Health Division.โดย William Reed Ltd

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Natural and botanical products for skin, hair, body, and home – Introducing FABLERUNE 50:06

14d ago50:06

50:06

The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes,…

1
NutraCast: Fitbiomics on why women are the ultimate biohackers 32:53

15d ago32:53

32:53

Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this biohacking movement is biotech company FitBiomics.…

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NutraCast: Launching a supplement brand in the beauty retail industry 19:15

21d ago19:15

19:15

The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.โดย William Reed Ltd

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NutraCast: Plant sterols: The heart health ingredient hiding in plain sight 21:01

28d ago21:01

21:01

It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.โดย William Reed Ltd

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NutraCast: Trends, challenges and innovations in the evolving gummy market 21:34

1M ago21:34

21:34

The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to cater to the health-conscious consumer.โดย William Reed Ltd

1
Get Inspired: Clean Skincare Brand SIMPLY THIS 1:15:02

1M ago1:15:02

1:15:02

Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experien…

1
NutraCast: LifeVantage on adapting its direct selling model for the modern consumer 23:39

1M ago23:39

23:39

Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?…

1
Breaking Down PR in Beauty: What Does a Strategic Marketing Consultant Really Do? 32:38

1M ago32:38

32:38

Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past? In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world. Discover what goes into a custom PR package and why a personalized, boutique approach can be yo…

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Nutracast: Pure Branding leverages psychographic segmentation to capture consumer sentiment 25:06

2M ago25:06

25:06

Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes an…

1
NutraCast: TINA.org exposes ACV brands misleading consumers 19:23

2M ago19:23

19:23

The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.โดย William Reed Ltd

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121. Expert Steps to Strategically Plan & Execute a Successful $100k Luxury Launch Event with $10K 25:49

2M ago25:49

25:49

In this episode of the Clean Living Show, host Cassandra McClure shares the exciting journey of helping a local female entrepreneur launch her luxury spa and salon business in Menlo Park. Learn how Cassandra strategically planned and executed a successful launch party in just two weeks, securing over 100 RSVPs. Discover the power of networking, lev…

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Mastering Budget-Friendly Content for Your Brand & Products with Bay Area Styled Shoots 27:45

2M ago27:45

27:45

Welcome to the Clean Living Show! In today’s episode, we’re diving into the world of styled shoots and how they can help you create budget-friendly content for your brand and products. Join host Cassandra McClure as she and Natalie Zmeu, Bay Area’s award-winning fashion and branding photographer, share their expertise on planning and executing stun…

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NutraCast: Mushrooms from China? Why Nammex says yes 35:28

2M ago35:28

35:28

China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that co…

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NutraCast: MegaFood tackles misinformation by leaning into women’s health with MegaWell Collective 20:37

3M ago20:37

20:37

New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.โดย William Reed Ltd

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120. Pure Conversations: The Essential Link Between Clean Water and Health 47:14

3M ago47:14

47:14

When Jane Emma started her career journey, she certainly didn’t think she would end up in water filtration. But she was happy that she did. She got her foot in the door through her husband’s company, which had already installed many water filtration systems. Being pregnant then, she was hyper-focused on improving every aspect of her and her family’…

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NutraCast: Microbiologist breaks down myths, misconceptions about GMO probiotics 28:25

3M ago28:25

28:25

Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.โดย William Reed Ltd

1
Balancing Acquisition and Retention in Ecommerce 28:01

3M ago28:01

28:01

In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He dis…

1
From Niche to Mass Market: Strategies for Scaling Up 33:21

3M ago33:21

33:21

In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discus…

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119. Inventing Brilliance: A Conversation with Cherie Monson, inventor of CLM Creations 1:11:09

3M ago1:11:09

1:11:09

Cherie Monson is a breast cancer survivor and invented with her brand CLM Creations, a volumizing diffuser hairbrush designed to help our customers achieve professional-looking results with minimal hair damage. After spending more than 20 years in a white-collar sales position, it took a cancer diagnosis to take a step back, heal, and find a new pu…

1
NutraCast: USP advocates for regulatory reform in dietary supplement industry 24:27

3M ago24:27

24:27

Since the passing of DSHEA 30 years ago, the dietary supplement industry has gone from about 4,000 products in 1994 to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).…

1
Mastering Full Funnel Ecommerce 30:53

3M ago30:53

30:53

In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the pow…

1
NutraCast: Exploring ‘green gold’ with the Kava Coalition 22:58

4M ago22:58

22:58

Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.โดย William Reed Ltd

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Enhancing Customer Loyalty through Mobile Commerce 43:44

4M ago43:44

43:44

In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personaliz…

1
NutraCast: You gotta fight for your right to sell supps 26:52

4M ago26:52

26:52

Several states and most recently the platform TikTok have placed tighter restrictions on dietary supplements, causing concern for many in the industry as well as supplement users. Adel Villalobos, founder and CEO of Lief Labs, says now is the time to advocate for the industry and take action.โดย William Reed Ltd

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Insights from The Little Greene Paint Company's Digital Journey 25:38

4M ago25:38

25:38

Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also sh…

1
NutraCast: Exploring key differences in regulatory frameworks governing dietary supplements in the U.S. and the EU 30:04

4M ago30:04

30:04

The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?โดย William Reed Ltd

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Enhancing Customer Loyalty Through Innovative Unboxing 26:23

4M ago26:23

26:23

In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, …

1
NutraCast: Is aronia berry the next elderberry? Mintel thinks so. 16:53

4M ago16:53

16:53

Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food & drink at Mintel North America, used this new feature to identify the next ‘big thing'.…

1
Optimizing Your E-commerce Site for 2024 and Beyond 21:00

4M ago21:00

21:00

Thomasโดย Will Laurenson

1
NutraCast: New History on appealing to the urban athlete 27:15

4M ago27:15

27:15

Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.โดย William Reed Ltd

1
How to Adapt as an Ecommerce Brand in 2024 29:33

5M ago29:33

29:33

In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of commun…

1
NutraCast: GNC’s CEO on forging solid partnerships 25:07

5M ago25:07

25:07

From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.โดย William Reed Ltd

1
Inside Smol's Success: Sustainable Products and Smart Marketing 27:13

5M ago27:13

27:13

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engag…

1
NutraCast: A supplement for hearing health? You heard right. 43:04

5M ago43:04

43:04

According to a consumer survey by CRN and IPSOS, 74% of U.S. adults take supplements. And while the most common one is the multivitamin, a lot of users are zeroing in on specific organs like the brain, eyes or even skin. But what about ears? Soundbites has developed a supplement that if taken daily, can improve and maintain hearing.…

1
118. Welcome to the Clean Beauty Collective! 54:43

5M ago54:43

54:43

Hello and Welcome back to the Clean Beauty Show, a podcast with a mission to elevate clean and sustainable brands in the beauty, fashion, and lifestyle industry. Through thoughtful and super-authentic interviews we want to inspire you to live a cleaner and healthier lifestyle and to make the world a cleaner and better place. My name is Doris Sherma…

1
Beyond Support: Unlocking Revenue Through Customer Experience 36:09

5M ago36:09

36:09

Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effect…

1
NutraCast: Bioharvest Sciences on replicating plant cells and meeting demand amid war 36:06

5M ago36:06

36:06

Armed with resilience, commitment and a passion for plant bioactives, Israel based-biotech company Bioharvest Sciences continues to meet consumer demand despite the ongoing conflict in the region.โดย William Reed Ltd

1
Quenching Thirst with Viral Marketing, The Liquid Death Strategy 27:52

5M ago27:52

27:52

Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwor…

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NutraCast: Biohacking cellular health via supplements that mimic fasting 31:56

5M ago31:56

31:56

There is a wide array of clinical benefits of fasting such as improved mood and cognition, balanced immune responses, enhanced energy, improvements in heart and metabolic health, weight management and more. But anyone who has fasted knows that it can be downright tortuous.โดย William Reed Ltd

1
Crafting a Mission-Driven Brand in Ecommerce 34:14

5M ago34:14

34:14

Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts a…

1
NutraCast: Navigating pitfalls and exploring opportunities for dietary supplement entrepreneurs 25:39

6M ago25:39

25:39

When it comes to starting a dietary supplement brand from scratch, there is a lot to consider: suppliers, contract manufacturers, regulations, supply chain and so much more. So where should entrepreneurs start?โดย William Reed Ltd

1
The Art of Ecommerce Tech Stack Optimization 32:59

6M ago32:59

32:59

Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or tech…

1
NutraCast: Metabolism tracking with Lumen 24:48

6M ago24:48

24:48

We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to change that by offering precise and personalized metabolic insights previously only available in c…

1
Harnessing Customer Feedback for Strategic Growth in Ecommerce 35:15

6M ago35:15

35:15

Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights f…

1
Elevate and Dominate All Areas of Life | with Deion Sanders 53:56

6M ago53:56

53:56

In this Episode, we are joined by Coach Prime, also known as Deion Sanders, about his life, career, and the importance of winning in every area of life. He teaches us how to dominate and elevate both on and off the field. Coach Prime shares his journey from growing up in a challenging environment to becoming a successful athlete, broadcaster, and c…

1
NutraCast: Sports Research celebrates 44 years with rebrand, reflects on highs and lows over the years 21:27

6M ago21:27

21:27

Family-owned and operated Sports Research recently debuted its "The Sport of Life" campaign, which expands its rebranding initiative that kicked off earlier this year. The campaign marks a new direction and brings a fresh approach to the brand’s visual identity.โดย William Reed Ltd

1
Unleashing Amazon's Full Potential for Your Ecommerc Brand 22:34

6M ago22:34

22:34

Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from opti…

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Unpacking the Potential of TikTok Shop for Ecommerce 30:15

6M ago30:15

30:15

Key Insights & Quotes: 1. The Unmatched Potential of TikTok Shops: Insight: Jordan emphasizes the groundbreaking potential of TikTok shops in e-commerce, likening its impact to the rise of Amazon. Quote: "TikTok shops is the biggest opportunity since Amazon." Timestamp: 27:54.581 2. The Evolution of Influencer Marketing: Insight: Jordan discusses h…

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NutraCast: NFL explores CBD for pain management and athletic training 23:16

7M ago23:16

23:16

The National Football League (NFL) is partnering with Canadian researchers on a clinical trial to test the safety and efficacy of CBD for pain management and neuroprotection from concussions.โดย William Reed Ltd

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