Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert Ep 133

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't!
In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert

1. Outdated headshot photo or photo isn’t zoomed in.
2. URL is not simplified
3. Header isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target audience; name is larger than most other text in the header image.
4. City instead of metro area
5. Company page or education has a gray avatar in their top header card
6. Contact info doesn’t have any websites, or websites are invalid / outdated
7. About statement is about them, not about how they help their clients.
8. About statement is missing personal information; it’s all about their company only.
9. Featured section isn’t enabled at all OR has outdated links (1+ year old)
10. They aren’t posting at all, or they are posting more than once a day.
11. Their posts aren’t getting any comments or they are ignoring comments on their posts.
12. They aren’t spending any time Commenting on their connections’ posts.
13. They are missing a CTA in their experience section.
14. Zero recommendations received or given OR no current recommendations received or given (in the current year).

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

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1. Signs of Inexpert LinkedIn Trainers (00:00:00)

2. Identifying Inexpert LinkedIn Trainers (00:08:09)