Mandana Dayani on What's Motivating Millennial Voters

9 to 5ish with theSkimm

In 2018, Mandana Dayani watched as the family-separation policy played out at the southern border. It was deeply unsettling. Her family fled as refugees from Iran to the US as an authoritarian regime took over. She asked herself: how could a country that saved my life do this? Mandana quickly learned that civic engagement was the only way things could meaningfully change. Enter: I am a voter., Mandana's org that's on a mission to rebrand voter identity to get young people to the polls.

In this episode of 9 to 5ish, Mandana shares:

• The culture shock of being a refugee in the US
• How she went from being a lawyer to a brand strategist to the co-founder of a political org
• The advice she got from Mom's Demand Action founder, Shannon Watts (spoiler alert: women get sh*t done)
• How trust in existing brands and celebrities jumpstarted I am a voter.

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