Venus et Fleur Founder Seema Bansal Chadha on Protecting Your Customer

9 to 5ish with theSkimm

When Seema Bansal Chadha was in her early twenties, she was in a very new, long distance relationship with a guy named Sunny. In classic LDR-status, he sent her flowers for Valentine's Day. It was supposed to be a romantic gesture, but the flowers arrived wilted. NBD though. The flop would lead Seema to move to New York to be with Sunny…and to co-found Venus et Fleur with him too.

In this episode of 9 to 5ish, Seema shares:

• Why her father’s lighting and plumbing store informed her own entrepreneurship
• How she rationalized starting a biz with her boyfriend of less than a year
• The moment Venus et Fleur blew up (shout out to the Kardashians)
• How the hustle of the early days compares to the hustle now
• Why protecting your existing customers sometimes outweighs trying to attract new ones

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