Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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เนื้อหาจัดทำโดย Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Advances in Care

1
Advancing Cardiology and Heart Surgery Through a History of Collaboration 20:13

15 วันที่แล้ว20:13

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

20:13

On this episode of Advances in Care , host Erin Welsh and Dr. Craig Smith, Chair of the Department of Surgery and Surgeon-in-Chief at NewYork-Presbyterian and Columbia discuss the highlights of Dr. Smith’s 40+ year career as a cardiac surgeon and how the culture of Columbia has been a catalyst for innovation in cardiac care. Dr. Smith describes the excitement of helping to pioneer the institution’s heart transplant program in the 1980s, when it was just one of only three hospitals in the country practicing heart transplantation. Dr. Smith also explains how a unique collaboration with Columbia’s cardiology team led to the first of several groundbreaking trials, called PARTNER (Placement of AoRTic TraNscatheteR Valve), which paved the way for a monumental treatment for aortic stenosis — the most common heart valve disease that is lethal if left untreated. During the trial, Dr. Smith worked closely with Dr. Martin B. Leon, Professor of Medicine at Columbia University Irving Medical Center and Chief Innovation Officer and the Director of the Cardiovascular Data Science Center for the Division of Cardiology. Their findings elevated TAVR, or transcatheter aortic valve replacement, to eventually become the gold-standard for aortic stenosis patients at all levels of illness severity and surgical risk. Today, an experienced team of specialists at Columbia treat TAVR patients with a combination of advancements including advanced replacement valve materials, three-dimensional and ECG imaging, and a personalized approach to cardiac care. Finally, Dr. Smith shares his thoughts on new frontiers of cardiac surgery, like the challenge of repairing the mitral and tricuspid valves, and the promising application of robotic surgery for complex, high-risk operations. He reflects on life after he retires from operating, and shares his observations of how NewYork-Presbyterian and Columbia have evolved in the decades since he began his residency. For more information visit nyp.org/Advances…

ประมาณหนึ่งปีที่แล้ว 37:43

MP3•หน้าโฮมของตอน

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.

00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy

06:23 - 08:50 Welcome to the show, Aaron!

08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

36:57 - 37:43 Join themarketingexpedition.com today

#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

232 ตอน

#Business #Rhea Allen #Marketing #CEO #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy

06:23 - 08:50 Welcome to the show, Aaron!

08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

36:57 - 37:43 Join themarketingexpedition.com today

Hosted on Acast. See acast.com/privacy for more information.

232 ตอน

#Business #Rhea Allen #Marketing #CEO #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship

ทุกตอน

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast 45:09

23 hoursที่แล้ว45:09

45:09

Joe DeVita, founder of Moving Traffic Media , began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth. 00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita 00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:40 Joe’s Background 02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right 10:55 - 15:30 Welcome to the show, Joe! 15:31 - 18:13 Founding Moving Traffic Media 18:14 - 20:09 Changes in SEO and Search Engines 20:10 - 24:15 Impact of AI on Search Engines 24:16 - 29:36 Alternative Advertising Platforms 29:37 - 30:50 Client Budget Constraints 30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button . 31:52 - 34:25 Using First-Party Data 34:26 - 37:36 Success Story: Healthcare Client Lead Generation 37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/) 39:00 - 43:43 Building Remote Team Culture 43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey! 44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast 1:01:01

15 วันที่แล้ว1:01:01

1:01:01

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing , growing it into a multi-million dollar venture, a testament to her business acumen. 00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:11 Jennifer’s Bio 01:12 - 05:50 Marketing Essentials Moment: Types of Advertising 05:51 - 08:02 Welcome to the show, Jennifer! 08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/ 14:02 - 22:07 Transition to Freelancing 22:08 - 27:01 Full Circle Agency Model 27:02 - 31:11 Advertising as Media Planning and Buying 31:12 - 36:19 Retention Strategies 36:20 - 38:20 Predicting Market Behavior 38:21 - 42:34 CRM and Sales Process Issues 42:35 - 42:53 Adapting Strategies Over Time 42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 43:40 - 46:17 Demystifying Marketing for CEOs 46:18 - 52:08 Importance of Specialized Expertise 52:09 - 58:00 Aggressive Growth Targets 58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/) 58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:15 – 1:01:01 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast 45:33

29 วันที่แล้ว45:33

45:33

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law , which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment. 00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:46 Carl’s Background 02:47 - 08:17 Marketing Essentials Moment: How to Market an Event 08:18 - 10:20 Welcome to the show, Carl! 10:21 - 15:02 Book Development: From Blog to Book 15:03 - 18:29 Legal Boundaries: Free Speech and Defamation 18:30 - 25:22 Case Studies 25:23 - 28:02 Cultural Sensitivity 28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:03 - 33:08 Strategic Lawsuits 33:09 - 37:00 Free Speech in America: Legal Protections 37:01 - 39:02 Parodies: Legal Protections and Impact 39:03 - 41:09 AI and Content Creation: Emerging Legal Issues 41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court” 43:08 - 43:58 Reach out to Carl 43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14

6 weeksที่แล้ว59:14

59:14

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! 00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 01:53 Sean’s Bio 01:54 - 08:38 Marketing Essentials Moment: Art of Audio 08:39 - 12:05 Welcome to the show, Sean! 12:06 - 17:46 Memorable Projects and Campaigns 17:47 - 20:47 Types of Market Research and Their Applications 20:48 - 25:00 Recruiting Participants for Market Research 25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research 30:18 - 34:15 Differences Between Quantitative and Qualitative Insights 34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:17 - 41:54 Advice for B2B Companies Considering Market Research 41:55 - 44:44 Adopting to Gen AI 44:45 - 49:44 Advice for Students Learning Market Research 49:45 - 52:26 Quantitative Survey and Data 52:27 - 56:17 Emerging AI Trends 56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/ 57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35

8 weeksที่แล้ว57:35

57:35

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words . 00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:35 Lorraine’s Background 01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing 09:46 - 12:05 Lorraine, welcome to the show! 12:06 - 14:00 Three Key Elements for a Marketing Plan 14:01 - 15:39 Identifying Your Customer 15:40 - 17:39 Understanding Your Competitors 17:40 - 20:11 Defining Your Marketing Objectives 20:12 - 28:24 Success Story 28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 29:11 - 36:00 Encouraging User Engagement and Content Creation 36:01 - 39:00 The Power of Contests for User-Generated Content 39:01 - 42:02 Understanding Zero Click Strategies 42:03 - 44:39 Creating Engaging Short-Form Content 44:40 - 50:58 The Importance of Direct Messaging for Links 50:59 - 55:24 Advice for Students Entering the Workforce 55:25 - 55:49 How to connect with Lorraine ( https://www.linkedin.com/in/lorraineball/ ) 55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey! 56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32

10 weeksที่แล้ว1:00:32

1:00:32

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions. It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate. 00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid 00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 02:09 Leisa’s Bio 02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools 18:56 - 21:39 Welcome to the show, Leisa! 21:40 - 22:45 Benefits of becoming a speaker 22:46 - 24:53 Overcoming speaking fears 24:54 - 32:23 Speaking gig pipeline creation 32:24 - 34:08 Finding speaking opportunities effectively 34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/) 39:26 - 43:37 Speaker soulmate system 43:38 - 46:19 Warm market approach for speaking 46:20 - 49:52 Negotiating speaking fees effectively 49:53 - 56:11 Author vs. Speaker Debate 56:12 - 58:10 Clear and easy communication 58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips 58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey! 59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34

12 weeksที่แล้ว59:34

59:34

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow . Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices. 00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:06 Chris’ Bio 02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels 12:44 - 15:03 Welcome to the show, Chris! 15:04 - 19:00 Success Story: Saving a Client's Business 19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing 20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks 21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding 22:54 - 24:13 Pillar 3: Marketing Strategy 24:14 - 25:47 Pillar 4: Marketing Team Structure 25:48 - 27:58 Pillar 5: The Almighty Website 27:59 - 31:16 Pillar 6: Analytics and Reporting 31:17 - 34:00 Pillar 7: Tech Stack 34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 35:06 - 37:48 Pillar 8: Templates and Guides 37:49 - 43:06 Importance of Long-Term Strategy 43:07 - 48:49 Assessing and Improving Value Proposition 48:50 - 54:36 Enhancing the Almighty Website 54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book 57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 58:48 – 59:34 Join the Marketing Expedition Community today! #B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08

14 weeksที่แล้ว48:08

48:08

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them. 00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:18 Kristen’s Bio 01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content 14:56 - 16:50 Welcome to the show, Kristen! 16:51 - 20:12 40 Over 40 Project 20:13 - 23:00 Personal Branding and Empowerment 23:01 - 26:08 Importance of Authenticity in Personal Branding 26:09 - 31:56 Building Relationships and Networking 31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 32:42 - 34:47 Kristen’s Teaching Experience 34:48 - 37:04 Generating Buzz and Building a Loyal Client Base 37:05 - 40:40 Future Plans and New Projects 40:41 - 45:39 Balancing Work and Personal Life 45:40 - 46:30 Reach out to Kristen 46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today! #PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29

16 weeksที่แล้ว1:09:29

1:09:29

Jesse Navarro is the founder of Cultivate Inbox , where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients. 00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:24 Jesse’s Background 02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography 08:36 - 12:26 Welcome to the show, Jesse! 12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship 16:02 - 20:37 Involving Kids in Business 20:38 – 25:10 Hiring and Managing People 25:11 - 33:04 Building a Legacy 33:05 - 40:05 Business Journey and Failures 40:06 - 46:17 Finding Trends and Opportunities 46:18 - 49:45 Segmenting Email List 49:46 - 53:55 Personalization 53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com 1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast” 1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44

18 weeksที่แล้ว1:02:44

1:02:44

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand , Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium. 00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham 00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 01:45 Karley’s Bio 01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies 08:36 - 12:55 Welcome to the show, Karley! 12:56 - 17:08 Transition from Agency World to Consulting 17:09 - 23:50 Interconnection of Business and Brand Strategy 23:51 - 30:13 Pivoting During Crisis 30:14 - 33:25 Importance of Investing in Branding 33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West . 34:16 - 37:59 Overview of the Surefire Method™ 38:00 - 41:03 Building a Brand from the Inside Out 41:04 - 42:19 Positioning Elements in Branding 42:20 - 47:40 Long Tail Equation for Measuring Branding Success 47:41 - 52:40 Building Trust 52:41 - 57:57 Ideal Clients 57:00 – 1:01:25 Reach out to Karley! 1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today! #Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47

20 weeksที่แล้ว39:47

39:47

Jim Kraus is the president of Buyer Persona Institute (BPI) , and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. 00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:13 Jim’s Background 01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour) 05:51 - 07:20 Jim, welcome to the show! 07:21 - 12:58 Five Rings of Buying Insight 12:59 - 15:14 Methodology for Developing Buyer Persona 15:15 - 19:59 Using Buyer Insights for Marketing and Sales 20:00 - 22:47 Integrating AI and Human Intelligence 22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/ 24:51 - 29:03 Importance of Empathy in Marketing 29:04 - 32:14 Industry Resources and Tools 32:15 - 36:44 Understanding Customer Inaction 36:45 - 37:28 Importance of Customer Retention 37:29 - 38:38 Final Thoughts and Summary 38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey! 39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23

22 weeksที่แล้ว1:01:23

1:01:23

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast. 00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber 00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 02:10 Marcia’s Bio 02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3 16:56 - 20:07 Welcome to the show, Marcia! 20:08 - 24:23 Trends in Logo and Website Design 24:24 - 29:08 Case Study: Improving Client’s Website SEO 29:09 - 30:54 AI Optimization 30:55 - 33:43 Client Communication and Tools 33:44 - 36:21 Importance of Website Security 36:22 - 39:24 Challenges with Technology and Scams 39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer 40:12 - 45:58 Favorite Radio Show Interviews 45:59 - 49:43 Marsha’s Career Path and Marketing Journey 49:44 - 55:20 Listening to Clients and Adapting Strategies 55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com 57:00 - 59:46 Ask the Experts! 59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:37 – 1:01:23 Join themarketingexpedition.com today! #SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16

24 weeksที่แล้ว56:16

56:16

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment , focusing on personal branding and helping visionaries build their brands. 00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc 00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 03:02 Armando’s Background 03:03 - 15:00 Marketing Essentials Moment: Marketing Terms 15:01 - 17:37 Welcome to the show, Armando! 17:38 - 22:38 Personal Branding and Business Identity 22:39 - 28:17 The Impact of Authentic Content 28:18 - 29:40 Mindset and Belief in Yourself 29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 30:32 - 39:24 Visionaries and Idea Implementation 39:25 - 46:20 Resources for Good Listening and Reading 46:21 - 48:10 Human Connection 48:11 - 52:47 Building Credibility and Trust 52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/ 53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/ 54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey! 55:30 – 56:16 Join themarketingexpedition.com today #ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09

26 weeksที่แล้ว47:09

47:09

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience . He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some. 00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung 00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:32 - 01:08 Nathan’s Background 01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology 07:55 - 09:46 Welcome to the show, Nathan! 09:47 - 12:58 Starting “Find Your Audience” 12:59 - 16:58 Trust and Empowerment in Client Relationships 16:59 - 18:09 Agency vs. In-House Marketing 18:10 - 20:26 Ideal Marketing Team Structure 20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 21:28 - 25:22 Success Stories and Building Process 25:23 - 27:45 Demand Generation Strategies 27:46 - 30:01 Channel Specialization 30:02 - 35:43 Sales vs. Marketing Touchpoints 35:44 - 38:57 Tools and Metrics for Measuring KPIs 38:58 - 40:29 B2B Businesses 40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/ 43:03 - 45:50 Positioning and Avoiding the Middle 45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey! 46:24 – 47:09 Join themarketingexpedition.com today! #B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs Hosted on Acast. See acast.com/privacy for more information.…

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

1
How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15

28 weeksที่แล้ว40:15

40:15

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients. 00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:18 Chris’ Bio 01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn 07:23 - 10:07 Welcome to the show, Chris! 10:08 - 14:43 Key Elements of a Successful Funnel 14:44 - 16:44 Examples of Effective Offers 16:45 - 20:10 Client Success Story 20:11 - 24:39 Ad Strategies and Retargeting 24:40 - 25:39 Creating Effective Front-End Offers 25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast. 26:31 - 29:08 Ad Spend and Campaign Strategies 29:09 - 30:58 Importance of Offer Alignment 30:59 - 33:36 Advice for First-Time Funnel Creators 33:37 - 36:41 Resources for Learning 36:42 - 38:29 Advice for Marketing Students 38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/ 39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 39:27 – 40:15 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…

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Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast