Avoiding Mistakes That Derail Early-Stage Startups w/ Irit Eizips

Scale Tale - The Customer Success Podcast

Right from validating the idea to providing exceptional value to customers, every startup goes through different phases of the startup journey. In this episode of The Scale Tale Podcast, Irit Eizips, the world-renowned expert in Customer Success joins Mausmi Ambastha on the podcast to share the roadmap every SaaS startup must follow and highlight the key mistakes that they must avoid to have sustainable business growth.
Timestamps
00:00 - Introduction to Irit
07:37 - Key items of focus for early-stage founders
10:50 - The Customer Success Maturity Curve
11:15 - Phase 1 - Technical Support
12:20 - Phase 2 - Define the Onboarding
15:18 - Phase 3 - Be Proactive, figure out what works
17:23 - Defining customer value
20:40 - Phase 4 - Scale
24:58 - Customer Experience vs. Customer Outcome
29:27 - Things early-stage startups should not do
35:50 - Summary
About Irit
Irit Eizips, Chief Customer Officer & CEO at CSM Practice, is a world-renowned expert in customer success strategies. She was nominated Top Customer Success Strategist and Influencer, year after year since 2013 for her contributions to shaping CS methodologies.
In early 2023, Irit was named one of the Top 100 Customer Success Influencers and in 2022 Top 25 Most Innovative Leaders in CX. In 2021, Irit was recognized as one of the Top 100 Global Inspirational Leaders and Top 150 Global Customer Experience Thought Leaders. She was also featured in dozens of podcasts and webinars. Finally, Irit has served as a judge in globally renowned industry awards such as the USA CX Awards, CS Excellence Awards, and the CS100 Awards.
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Connect with Irit on LinkedIn 👉https://www.linkedin.com/in/eizips
Check out Irit's website CSM Practice 👉 https://www.csmpractice.com/
Browse through Irit's resources for customer success 👉 https://www.csmpractice.com/resources
Listen to The CSM Practice Podcast 👉 https://www.csmpractice.com/podcast
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Connect with the podcast host Mausmi Ambastha on LinkedIn 👉 https://www.linkedin.com/in/mausmiambastha/