Strategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands

The Conversion Show

In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema).

Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience.

Mona and Erik discuss:

• the role of AI tools and automation in reducing bounce rates
• improving relevancy for the consumer
• the challenges of managing paid media and digital marketing for multiple brands
• leveraging influencer marketing and user-generated content to drive traffic and sales
• how to provide a better customer experience
• the importance of customer data and segmentation for personalization at scale
• overcoming challenges with the right tech stack

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Mona Sutherland - https://www.linkedin.com/in/monasutherland/

Justuno - https://www.justuno.com/

Grendene Global Brands (Melissa) - https://www.shopmelissa.com/