Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired

The Conversion Show

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.

Rita and Erik talk through:

• The importance of using data effectively, not just collecting it.
• Providing true value to customers
• Mobile-first customer experience’s & the role of mobile apps
• Channel diversification & segmentation for prioritization and acquisition
• New mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brand

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Rita Zahir - https://www.linkedin.com/in/ritazahir

Justuno - https://www.justuno.com/

Awe Inspired - https://aweinspired.com/