How Inclusivity & Community Sells Apparel

The Unofficial Shopify Podcast: Entrepreneur Tales

Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man.

He’s a morning show radio host on Virgin Radio in Montreal, Canada, and he used to tour as an MC (TB1) in an EDM DJ duo (1DAFUL). While he was on tour across North America, he had to custom make his own clothing because finding something that looked as good as it fit, was very hard to come by.

Now, the group of partners at ONE BONE are attracting tons of people with a solution; fun, friendly and accessible marketing, and thousands of people who become loyal and passionate ambassadors.

Show Links

• onebonebrand.com
• Kurt's Fave T-shirtThe "Michael" Waffle Tee

Sponsors

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [e-mail] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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