A Strategy for Detecting Culture, with Amanda Lim, BBH
Manage episode 286896905 series 2891020
In the final interview of Potluck's first season, Scott and Drago are joined by Amanda Lim, Senior Strategist at BBH Asia Pacific. We discuss Amanda's experience in Strategy from all angles...
Launching a career: what drew her to the role, what it actually entails and the perceptions of being a Strategist in Singapore
Converting cultural-awareness into effective-ness: dissecting her experience in delivering an EFFIE-award winning campaign for NTUC Income; from thinking to execution to measuring success
Hunger for insight: the ongoing challenge in understanding real people and the 'hacks' to get there
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Watch 'The Best Gift': https://www.youtube.com/watch?v=LkZMahAi3Q8
BBH Singapore: https://singapore.bartleboglehegarty.com/
www.potluckpodcast.asia/
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