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The Business of Boutique Fitness

Lise Kuecker

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I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strate ...
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Du hast eine CrossFit Box, ein Boxstudio, ein Yoga Studio, ein Personal Training Studio oder eine ähnliche Fitness Boutique? Perfekt! Ich bringe Unternehmer:innen von Fitness Boutiquen dazu, FREIHEIT zu erreichen. Warum? Ganz einfach! Weil du es dir verdient hast. Du arbeitest täglich hart daran, die Gesundheit anderer Menschen zu verbessern. Meine Mission ist, dein Business auf ein Niveau zu bringen, welches dir erlaubt, örtlich, zeitlich, und finanziell frei zu sein. Ich selbst betreibe se ...
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show series
 
Your team is ultimately what differentiates your studio and keeps members coming back. But y’all, every owner understands that managing people means confronting issues. So tap some proven advice on common points of friction from Coach Elle Kealy and Coach Catherine Hebb in Episode 642: How to Build a Successful Team, Part 2: Q&A Issues with Your Te…
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
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No one likes difficult conversations. Ever. But to be a successful boutique fitness studio owner, you’ve gotta ditch the discomfort and address these inevitable interactions. Begin with practical tips from industry veterans Coach Cara Hazelton and Coach Matt Hanton. Tune into Episode 641: Difficult Dialogues in Boutique Fitness to tackle these head…
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
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After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members. So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successfu…
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
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Ever tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success? Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational de…
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales. In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind …
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them. But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Charact…
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
So many of us dove into our studio ownership more fueled by abounding passion than business acumen. Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Ba…
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Erfahre, wie du mit deiner Fitness Boutique in 2025 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Building something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind. So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher …
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Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution? Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Tra…
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Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help. Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Insp…
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If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections. Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encou…
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I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it. Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their …
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Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift you…
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Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. Some must-know info:…
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Competitor opening nearby? Cue spiking stress, nagging worries and the heavy weight of dread. But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Compe…
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Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct. That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Bran…
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Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar? Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-…
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Your brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process…
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Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them? You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows: Rules to live by: core values set clear expectations f…
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Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere? Oh, friend, I feel you. I was you. And I can help you! Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and fre…
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Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes? Not exactly strategic. There is a better way. Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go f…
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Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through …
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Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision int…
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More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. Plus, Episode 617 is loaded with key…
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Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Industry growth projections that will mak…
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Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all. Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and …
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Cancer affects everyone. Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss. And yet, boutique fitness studios can play a significant role in coping with cancer. So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Gui…
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What’s critical to making, managing and multiplying money? Not your financial savvy. Not your accountant. It all starts with your beliefs. So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. In Episode 613, Coach Alina walks you through the importance of…
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Erfahre, wie du mit deiner Fitness Boutique in 2024 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and…
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Erfahre, wie du mit deiner Fitness Boutique in 2024 deinen Gewinn erhöhst, während du dein Lifestyle lebst. Starte jetzt richtig durch. Zusammen mit mir an deiner Seite fangen wir an, dein Gym zu strukturieren und profitabel aufzubauen. https://www.deadrep.com/ Folge mir auf Instagram, um noch mehr hilfreichen Content zu bekommen: https://www.insta…
  continue reading
 
Boundaries can get a bad rap. Like they’re selfish. Or prohibitive. But really, they're freeing. And fundamental. In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them. In Episode 611, you’ll get 10 tips on establishing and enforci…
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AI is your most reliable, versatile team member. It shows up on time. Everyday. And does what you ask. Immediately. Plus, it saves you time and money. Y’all, what’s not to love? Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI. In Episode 610, Rory Flynn, a foremost AI marketing expert, sh…
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Hosting studio events is part art, part science. The science is your plan. Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through y…
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