Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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เนื้อหาจัดทำโดย Lise Kuecker เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Lise Kuecker หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Jessica Shaw, Henry Goldblatt, and Tudum.co m editor Jean Bentley invite you to the wedding of the year in Virgin River ! Hear all about season six of the series and get a sneak peek of Mel and Jack’s long awaited wedding . Plus, get excited because the series has been renewed for another season ! Just in time for the holidays, you can buy Virgin River merch for your friends and family. Finally, Jessica and Henry preview Tyler Perry’s new film The Six Triple Eight which tells the story of the only US Women’s Army Corps unit of color stationed overseas during WWII who take on an impossible mission. This Christmas Day, Netflix will be streaming the NFL's two marquee games! The Super Bowl LVIII-winning Kansas City Chiefs will face the Pittsburgh Steelers and the Baltimore Ravens will take on the Houston Texans with Beyoncé performing during the latter’s halftime show. Follow Netflix Podcasts for more and read all about the titles featured on today’s episode exclusively on Tudum.com .…
The Business of Boutique Fitness
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เนื้อหาจัดทำโดย Lise Kuecker เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Lise Kuecker หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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639 ตอน
ทำเครื่องหมายทั้งหมดว่า (ยังไม่ได้)เล่น…
Manage series 1254593
เนื้อหาจัดทำโดย Lise Kuecker เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Lise Kuecker หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
…
continue reading
639 ตอน
Tất cả các tập
×After an estimated 1.3 million people left the boutique fitness studio workforce during the pandemic, owners are trying to conquer the ongoing challenges of finding good team members. So grab some invaluable insights on attracting staff from Coach Catherine Hebb and professional recruitment expert Nina Sarge in Episode 640: How to Build a Successful Team, Part 1: Recruitment. Role call: keep the job description punchy and brief, and showcase benefits Review your reviews: aim for positive input on Glassdoor, Trustpilot and social media Greet and meet: screen first with a phone interview, then meet in person Sell yourself: highlight your studio’s culture, perks, benefits and opportunities Get a second opinion: always contact professional and personal references Amidst a stubbornly tight employee market, job-seekers can afford to be much choosier. Episode 640 helps you tweak your recruitment process to draw the best-fitting staff members. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Ever tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success? Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational design expert, keynote speaker and the author of People First. Pick the winning recipe: adopt intentionality in organizational design and leadership Build a thoughtful foundation: establish your studio’s purpose, mindset and intentions Practice piloting: expect crosswinds and detours, then recalibrate and course-correct Stay on the sidelines: coach, advise, direct and recommend to equip your team Change the narrative: swap “hire” for “select,” “onboard” for “inspire” and “retain” for “engage” When you invest in your people first, they’re more dedicated to delivering exceptional client service, which drives your studio’s growth. Pique your interest in the process with Episode 639. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales. In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases. Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation Push some buttons: leverage emotional triggers like FOMO, excitement and trust Practice the Golden Rule: be transparent and empathetic to build rapport and trust Make it manageable: encourage a small or short-term commitment as a first step Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
1 637: Unleash Your Inner Character - Mastering Role Playing with host Caroline Plambeck and Coach Josh Poole 39:59
Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them. But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing. Lose the pressure: role-play to increase comfort levels without expecting perfection Dig into discovery: ask prospects about goals and clearly identify their why Suggest solutions: frame your offering as their critical success factor Overcome objections: articulate answers that address time and money excuses Serve compliment sandwiches: offer encouragement and constructive feedback Role-playing is like exercising – it makes you stronger. The more you do it, the better you get. Lean in and learn in Episode 637. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
So many of us dove into our studio ownership more fueled by abounding passion than business acumen. Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Balancing Passion With Profit. Embrace a CEO mindset: commit to understanding and practicing business skills Get out of your own way: quit doing absolutely everything and delegate instead Invest in education: learn about finances, marketing, operations and risk management Cozy up with the numbers: make a budget, set financial goals, track performance Reap rewards: benefit from less stress, more opportunities and a regular paycheck! Passion is the heart of your business; profit is the lifeblood. Discover how they can work hand-in-hand so your business thrives in Episode 636. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
1 635: Instruct and Inspire Teacher Training - What Type of Teacher Training Should I Have? with Cara Plambeck and Cara Hazelton 43:52
Building something worthwhile is a marathon, not a sprint. It’s putting one step in front of another, fueled by perseverance and the end goal in mind. So continue on our journey of developing a framework for teacher training. Coach Cara Hazelton and Coach Caroline Plambeck share important building blocks in Episode 635, Instruct & Inspire: Teacher Training – What Type of Teacher Training Should I Have? Assess the approach: select your format: comprehensive or modular Determine your delivery: opt for online, in-studio or a combination Pick your platform: research tools like Kajabi and CRM capabilities for online offerings Specify SOPs: establish audit options, CECs, rubrics and timeframes for completion Pinpoint prerequisites: specify participant experience, class requirements and references Creating a teacher training program is a step-by-step process that leads you to a rewarding finish line. Keep exploring the roadmap in Episode 635. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution? Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Training? with Coach Cara Hazelton and Coach Caroline Plambeck to see if it’s your next best step. Know your why: identify your goals – income, staff, branding, personal development Explore the territory: research the ins and outs of other local teacher trainings Count the cost: commit to teacher training as an all-consuming project Consider the possibilities: mull over modalities, in-person/hybrid, modules and more Expand your audience: invite massage therapists, chiropractors and PTs You should invest 9-18 months to develop your teacher training. We’ll take you through the process in this series. Dip your toe into the water in Episode 634 and peek at the potential. More to come! Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help. Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Inspire: Teacher Training Series Intro. Pique your interest and get the wheels turning to envision what’s possible. Gear up: expect a huge undertaking that requires loads of attention Make the call: purchase a white-label curriculum or craft your own Cultivate credibility: identify your brand as a leading expert and nurture loyal fans Equip your leaders: boost your instructors’ skills and ensure consistent quality Reap revenue: benefit from an ongoing source of income (vacation, anyone?) This series covers all the need-to-knows – like should you have a teacher training, what kind of teacher training and nitty-gritties on payment, policy, pauses, certification and affiliation with larger organizations. Kick off this practical deep dive in Episode 633. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections. Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encourage loyalty in immersive environments that tickle multiple senses. The recipe for success: Fine-tune your tunes: match your music to your brand, modality and mood Nurture nose jobs: incorporate subtle signature scents to cultivate familiarity Keep in touch: foster physical and emotional feelings through tactile encounters Entertain the eyes: enhance visual appeal through lighting, color, design and decor Compose your symphony: thoughtfully combine each element to make magic Artfully engaging the senses in your studio can make a powerful physical and mental impact. Explore the opportunities in Episode 632. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it. Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their first studio to two thriving locations – and steady paychecks! Tips from the trenches: Frame your foundation: create a plan, run the numbers and learn business basics Embrace sweat and tears: work hard and long, expect obstacles and stay focused Delegate more: lose your superhero complex to avoid burnout and allow for growth Make lemonade from lemons: approach challenges as opportunities to become better Seek a sounding board: bounce ideas and issues off a business partner or coach Going from teaching 8 classes a day to leading a well-oiled machine that doesn’t run your life is a process. Tune in to this success story in Episode 631. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business. Essential to the evolution: Fire the control freak: surrender this unrealistic, constant source of stress Embody self-awareness: understand your core values, triggers and fears Lose negative self-talk: ditch “I can’t,” “I’m not good enough” and “what’s wrong with me?” Reverse your thinking: view challenges and disruptions as opportunities Consult your compass: set goals to guide your decisions and focus your efforts In an uncertain world, keep in mind that you always have a choice when it comes to your thoughts and emotions. Explore more in Episode 630. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. Some must-know info: Build your foundation: layer your warm-up, conversion and retargeting campaigns Know your numbers: cost per result, cost per mil, click-through rate, conversion rate Target 10%: aim to hit this conversion benchmark to keep sales humming Go after ghosters: they’re likely your later purchasers and quiet ambassadors Spend strategically: watch month-over-month, quarterly and year-over-year trends Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
628 - Selling Your Studio with Host Peter and Mitch McGinley
Competitor opening nearby? Cue spiking stress, nagging worries and the heavy weight of dread. But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Competitors Opening. How to go on offense: Flip the script: instead of a threat, consider competitors an opportunity to grow Do your homework: research your competitors' positioning, pricing and promotions Bypass the price war: know your worth and refuse to undercut your value Brag better: revisit marketing strategies and reinforce your unique selling points Nurture your peeps: seek feedback, enhance client service and love on your team Keep in mind that competition is healthy and can make your studio even stronger. Replace the “what-ifs” with an optimistic outlook in Episode 627. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct. That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Brand Positioning. Here’s a sneak peek: Dive deep: research and really get to know your audience and ideal client avatar Learn the landscape: analyze your competitors' client journeys, strengths and weaknesses Define and differentiate: communicate consistently what sets your studio apart Cultivate creativity: seek inspiration from other brands and unleash your imagination Execute effectively: intentionally incorporate your brand positioning into everything Your brand positioning must make it clear why a person should choose you. This influences buying decisions more than anything else. Uncover how to craft your competitive edge in Episode 626. Catch you there, Lise PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/…
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