พอดคาสท์ Content Kings ชั้นนำ (2024)

1
Tech, Fan Engagement, and the Future of Sports Content 28:49

6d ago28:49

28:49

David Levy, the Founder and Co-CEO of Horizon Sports & Experiences, sits down with the Arnon brothers, Aviv and Shaka, on this edition of Sports Content Kings. With a career spanning over three decades, David has left an indelible mark on the sports media landscape. Prior to his role at HS&E, David served as President of Turner, where he not only o…

1
Reinventing Sports Consumption 43:48

2M ago43:48

43:48

Anmol Malhotra, the Head of Sports Partnerships at Snap Inc. sits down with the Arnon brothers, Aviv and Shaka, on this episode of Sports Content Kings. Anmol is a leader at the intersection of sports and technology and he joins the show to talk all about the incredible ways Snap Inc. is using cutting edge technology to revolutionize the fan experi…

1
Developing & Distributing Content 28:53

3M ago28:53

28:53

Hania Poole, the Senior Vice President of Digital at TNT Sports previously WBD Sports sits down with hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Hania is a leader in the sports media industry who has played a major role in revolutionizing the w…

1
The Next Generation of Sports Betting 40:19

6M ago40:19

40:19

Tomash Devenishek, the CEO and Founder of Kero Sports, a company that provides Algorithmically Curated Micro Betting solutions, sits down with hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Tomash shares insights into the next generation of sports…

1
Next Level Sporting Experiences 40:06

7M ago40:06

40:06

The President of IMG’s Media Division, Adam Kelly joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Together they talk all about the exciting and forward thinking ways that IMG is using technology to take the sporting experience to the next lev…

1
The Future Of Streaming Sports 30:10

11M ago30:10

30:10

Jeff Gerttula, Executive Vice President of CBS Digital and Sports joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Together they talk all about Jeff’s role in overseeing all digital properties at CBS Sports as well as the exciting launch of CB…

1
Changing The Game With Ice Cube 21:47

1y ago21:47

21:47

Musician, actor, and CEO of the BIG3, Ice Cube joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings, brought to you by WSC Sports. Listen as Ice Cube talks about the innovation he’s cultivated for his new league, how he approaches breaking the stat…

1
Evolving How Fans Consume Sports 33:46

1y ago33:46

33:46

Welcome back to another episode of Sports Content Kings, brought to you by WSC Sports. Hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, sit down with the Head of Sports Business Development & Innovation at ESPN, Mark Walker. He joins the guys to discuss the evolution of how fans consume sp…

1
Innovation Around Hockey Viewership and Fandom 38:56

1+ y ago38:56

38:56

Dave Lehanski, EVP of Business Development and Innovation at the NHL, joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, to talk about innovation around hockey viewership and fandom. Hear all about Dave’s experience seeing technology change in the 18 years he’s spent at the NHL, his hi…

1
Building the Leagues of the Future 38:58

1+ y ago38:58

38:58

Welcome back to another episode of Sports Content Kings, brought to you by WSC Sports. This time, hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, are sitting down with CEO of Overtime, Dan Porter! Overtime builds disruptive new sports leagues aimed globally at the next generation of sport…

1
Innovation in Legacy Media Companies 38:55

1+ y ago38:55

38:55

Vice President of Emerging Media and Innovation at Warner Bros. Discovery, Pete Scott joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, to talk about some of the recent innovations in legacy media companies and how they are utilizing technology more and more each day to cultivate new …

1
Enhancing The Live Experience 28:54

1+ y ago28:54

28:54

Senior Product Manager at YouTube TV, Kathryn Cochrane joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, to talk about enhancing the live experience and how new technologies have changed the way we watch sports and television. Get insight on how companies are utilizing technology and …

1
Welcome to the Sports Content Kings 0:49

1+ y ago0:49

0:49

Sports media rights holders face a growing problem in satisfying ever-evolving fan consumption needs. The sheer amount of available sports content and minute-by-minute shifts in breaking stories present a major challenge for leagues, broadcasters, and content creators. Today, content creation is empowered by advanced technology and automation, allo…

1
Facebook Fan Page Strategies 4:04

11+ y ago4:04

4:04

It seems every business has a fan page, but what is the best way to optimize content on your page for maximum customer engagement. We’ll talk through some strategies for your business.โดย Gordon Plutsky - KFM

1
Storytelling: The Key to Content Marketing Pt. 1 4:09

12y ago4:09

4:09

We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to internalize the understanding.โดย Gordon Plutsky - KFM

1
Storytelling: The Key to Content Marketing Pt. 2 3:56

12y ago3:56

3:56

There are challenges to adding storytelling to your content marketing plans, we’ll discuss how you can make it work with some helpful tips around content producers, social media and segmentation.โดย Gordon Plutsky - KFM

1
Professional Certifications as Content 3:56

12+ y ago3:56

3:56

KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.โดย Gordon Plutsky - KFM

1
Hybrid Events: Live + Virtual = ROI 4:09

12+ y ago4:09

4:09

We’ll talk about best practices for hybrid events, combining the best features of live events with online webcasts. The discussion centers on what type of content works to how to generate a real return from your event budget.โดย Gordon Plutsky - KFM

1
What We Learned at Content Marketing World 4:40

12+ y ago4:40

4:40

We’ll discuss what excited us at the first ever Content Marketing World, and which speakers and sessions inspired the crowd of over 630 content marketers. Speakers included David Meerman Scott and Sally Hogshead.โดย Gordon Plutsky - KFM

1
How to Distribute Content on Facebook 5:01

13y ago5:01

5:01

A discussion centered on best practices for using Facebook as a content channel for your company. We’ll talk about specific tactics to optimize your Facebook fan page.โดย Gordon Plutsky - KFM

1
How to Maximize Content Length 4:11

13y ago4:11

4:11

We look at the changing consumer attention span and how shorter, more concise content will draw attention, build relationships and drive actions taken.โดย Gordon Plutsky - KFM

1
Mobile Apps for B2B Marketers 4:15

13y ago4:15

4:15

We’ll talk about why a mobile app strategy makes sense for B2B marketers and give some examples of what types of apps could work for a business audience.โดย Gordon Plutsky - KFM

1
How to Choose a Marketing Agency 5:30

13y ago5:30

5:30

We’ll highlight our new ebook-now avaliable for download. The ebook discuses best practices for CMOs who are selecting multiple marketing agencies to maximize return on marketing investment.โดย Gordon Plutsky - KFM

1
Content Marketing World: Why you should attend 6:47

13y ago6:47

6:47

We talk to Joe Pulizzi of Junta42 and the founder of the Content Marketing World, the largest conference of its kind in the world. He'll tell you why this is the one content marketing conference you can't afford to miss.โดย Gordon Plutsky - KFM

1
New Mobile Marketing Study 4:36

13y ago4:36

4:36

We'll give you a top line analysis of the new research from King Fish Media. You'll learn what marketers and thinking and planning for their mobile marketing strategy. Find out what benefits they hope to gain, and how they are measuring ROI.โดย Gordon Plutsky - KFM

1
How Media Companies Can Succeed with Content Marketing 5:45

13y ago5:45

5:45

Traditional media companies can utilize their unique assets to provide advertisers with non-traditional content solutions. We’ll tell media companies how they can leverage their brand, content and database.โดย Gordon Plutsky - KFM

1
Authenticity for Your Content Voice 5:50

13y ago5:50

5:50

To create credible content for your web site and social media campaign you must come across as knowledge, likeable and trustworthy. Authenticity is essential if you want your content to spur action. We’ll tell you why it is so important to a content strategy.โดย Gordon Plutsky - KFM

1
Online Video as Part of a Content Strategy 5:55

13y ago5:55

5:55

Online video use and consumption is growing by the day. We'll tell you when to use it and how to get the most value from video as part of your ongoing content strategy.โดย Gordon Plutsky - KFM

1
What CMOs Think About Content 5:30

13y ago5:30

5:30

Gain insights from exclusive research on CMOs' perceptions of content marketing, including how they are moving budget from traditional media to content marketing strategies.โดย Gordon Plutsky - KFM

1
Why Quality Content Matters 7:41

13y ago7:41

7:41

High-quality content is at the heart of customer engagement and essential to building relationships of trust and affinity. Content farms and low-quality content may get you clicks, but in the end these won't change perception or drive action. We explain the how and why of creating quality content to generate sales.…

1
How to Use Twitter for Content 5:45

13y ago5:45

5:45

Twitter is a great tool for content distribution and aggregation. We give you a few simple guidelines to optimize your use of Twitter as part of your ongoing content engagement strategy.โดย Gordon Plutsky - KFM

1
The Right Content for the Right Platform 5:13

13y ago5:13

5:13

Creating content for distribution over various media platforms is smart strategy for reaching your customers in their preferred platforms. But it's not just not a matter of cutting and pasting files into every corner of the internet since content and storytelling work better when they are platform appropriate. We discuss best practices for optimizi…

1
How to Talk to Your Customers 6:37

13y ago6:37

6:37

With the economy poised for a decent 2011 recovery, customer relationships have never been more important. Marketers need to do a better job communicating with and holding on to customers. Creating real customer loyalty should job one for marketing departments, but too many are focused on flashy campaigns or open-ended lead-generation programs. We …

1
Take It Inside - Turning an Internal Training Meeting into a Virtual Event 5:13

13y ago5:13

5:13

Learn the reasons and benefits of changing your sales or training meeting into a virtual event. Cost savings are a start, but even better, by going virtual, you can be more inclusive and turn a previously once-a-year occurrence into a year-long program.โดย Gordon Plutsky - KFM

1
How to Reactivate a Lapsed Customer 5:18

13y ago5:18

5:18

Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn tuned-out, disconnected customers into reengaged ones by offering content of value and by considering direct mail to targeted lists. Email's great, …

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