How to Reactivate a Lapsed Customer

Kings of Content - Podcasts

Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn tuned-out, disconnected customers into reengaged ones by offering content of value and by considering direct mail to targeted lists. Email's great, but there are virtues of storytelling that can only be highlighted in print.