Six Benefits to Using a Branded Hashtag

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Marketeers Mastermind Podcast

Season 02 Episode 09

Six Benefits to Using a Branded Hashtag

While many companies who are on social media understand they have to use hashtags, many businesses don’t understand how to use or how to make a branded hashtag for their business. Learn how to find the best branded hashtag for your business, platform, or event and how you can utilize your branded hashtags across multiple platforms for your ideal avatar to find you online.

What is a Branded Hashtag?

A branded hashtag is a hashtag you create that is an identifier of you or your business, or your “stamp”, across your content on social media. Followers who follow or interact with your hashtag will see your content in their social media feed and can easily be directed to other posts with the same hashtag.

Do You Know How to Use Branded Hashtags?

Branded hashtags are a great way for your followers to find you across all your social media platforms. Most social media platforms offer a hashtag feature, like Instagram, Facebook, Twitter, LinkedIn, and others, that can make your content part of a complete brand. A branded hashtag can be an incredibly effective tool for you, your brand, or your business.

Six Reasons to Use a Branded Hashtag

Using a branded hashtag can bring several benefits to a business, including:

1. Increased brand visibility: A branded hashtag can help increase brand visibility by making it easier for people to discover and engage with the brand's content.

2. Improved brand recognition: Branded hashtags can help improve brand recognition by creating a unique and recognizable symbol for the brand.

3. Increased engagement: Branded hashtags can encourage user-generated content, which can increase engagement and promote a sense of community around a brand.

4. Improved tracking: Branded hashtags make it easier to track and measure the impact of a brand's social media campaigns.

5. Increased customer insights: By monitoring the use of a branded hashtag, businesses can gain insights into customer opinions, preferences, and behaviors.

6. Cross-promotion: Branded hashtags can be used to promote cross-promotion between different social media platforms and increase the reach of a brand's content.

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