Kat Bitove - Founder of xoxo sports

You Run Like A Girl

In today's episode, we're talking to Kat Bitove, Founder of xoxo sports, an athlete branding, sponsorship and marketing agency. Named after an Olympian and raised in a sports-loving family, it's no surprise that Kat eventually combined her passion for athletics with expertise in business and marketing to launch her own company. Kat dives deep into the events that helped shape her childhood, shares why working at a restaurant as a teen was instrumental to helping her run her business today, and gives us a behind the scenes look into major sporting competitions like Wimbledon and the Olympics. A master at helping athletes shape their personal brands and maximize sponsorship opportunities, Kat also shares helpful tips on branding, positioning and storytelling. The entrepreneurship path is never a simple one but through hard work and determination, Kat is living proof that dreams can come true.