Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
The On-Demand Wrestling Championships were defended after a crazy busy weekend, with shows from WWE, AEW, NXT and Impact - and Paul and Allen Made. It. Happen. They shared thoughts from the Bloodline Breakup, to Anarchy in the Arena, AEW's booking woes and, are we returning back to glory-days level of NXT talent? ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
With SO MUCH WRESTLING over Memorial Day weekend, Paul and Allen chose their favorite matches from the 4 big shows and ranked them. Anarchy in the Arena! Cole-Jericho! Rollins-Uncle Allen! And more. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
What a show Backlash was! From the crowd, to Bad Bunny to Zelina Vega, it was a crazy good show. Paul and Allen break it down, plus much more. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
Paul and Allen give the WWE Draft a passing draft grade, with some upside. But also, why are these AEW debuts/re-debuts so weak? Plus, how would you book the NXT Call-ups to success? the YWKIF team has a few ideas. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
Paul and Allen discuss what the unveiling of the new WWE World Title means. Does it suck? Is it good? Good or bad for who? Then, the undisputed On-Demand Tag Champions speculate on the WWE Draft and do an early preview of Backlash. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
News is coming out that AEW is adding a 2-hour show and will be doing some sort of brand split. Is this a good idea? Will it help? Is CM Punk really coming back? Paul and Allen break it all down, and talk about what will have to give in their wrestling weeks to fit it in? ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
Something feels off. So to do a quality control check, Paul and Allen decide to go through the top performers on each big brand and decide if 1) we can tell you what their current story arc is and 2) decide if it's good. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
SO. MUCH. WRESTLING! Paul and Allen call in Patrick to help diagnose all of the weekend's wrestling, from 2 nights of Wrestlemania to Ring of Honor to the WWE sale! ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
Wrestlemania is HERE! Paul and Allen break down the entire card by introducing the Bobby Knight line - yes, it's a crossover of Bob Lashley and L-A-Knight (YEAH). Plus, we talk Cale on the Rail at Dynamite in Kansas City and much more! ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
With AEW Dynamite in the Kansas City metro, Paul and Allen got together at Patrick's house to do an in-person show! Yes, it's long, but tons of good stuff is in here with Ring of Honor Supercard of Honor and NXT Stand and Deliver previews as jumping-off points.
With the Wrestlemania card starting to come into shape, Paul and Allen decide to embrace March Madness and do a bracket challenge of who is the most WWE or AEW ready, who not already under contract. Paul seeded it - it's wild! Who came out on top? Find the bracket at https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
MJF did it! He retained the AEW World Title at Revolution. Paul and Allen review the entire card that featured some high highs and low lows. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
Late in the week pod drop means AEW Revolution preview! In honor of Mox's bloody promo, we rank our excitement by the number of steps drenched in blood. Will MJF walk out with the title? This tag match....why???? will Ruby ascend to the top? Lots of questions and the absolutely best analysis anywhere! ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…
Did the biggest story in pro wrestling turn out like you'd hoped? Paul and Allen discuss the winners and ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fakelosers of the main event, as well as discuss each wrestler on the card.…
The Elimination Chamber is here. In Montreal. It's Sami vs. Roman in what many consider to be the culmination of the Bloodline story. But, Paul and Allen disagree! They lay out those thoughts, as well as a clear winner in both the EC matches. ALL THE LINKS: https://linktr.ee/yesweknowitsfake Apple Podcasts: https://podcasts.apple.com/us/podcast/yes-we-know-its-fake/id1455433119 Amazon Music/Audible: https://music.amazon.com/podcasts/b82a7aeb-6a1d-4448-9101-372a6df1f67f/yes-we-know-it's-fake Spotify: https://open.spotify.com/show/4ViU4fCWmvlboepIWcHrWg Stitcher: https://www.stitcher.com/podcast/allen-vaughan-2/yes-we-know-its-fake Twitter: https://twitter.com/weknowitsfake Instagram: https://www.instagram.com/yesweknowitsfake/ PlayerFM: https://player.fm/series/yes-we-know-its-fake Podvine: https://podvine.com/podcast/yes-we-know-its-fake…