Ep. 020 Elevating the State of Marketing & Branding in Web3 w Lorraine Sanders, NEAR Marketing DAO

Wild User Interviews Podcast (Wuipod)

Some of the topics covered on this show include:

• Weird and wonderful pathway from Journalism into Web3
• Challenges of Journalism & Media in general
• Web 3 as a new paradigm for publishing forcing media back into a more noble place.
• Pronoia & other mental models of highly successful people
• Importance of Personal Branding
• State of Branding & Marketing in Web3
• Link between Fashion Tech & Web3
• ...more

About Lorraine

• https://twitter.com/lorrainesanders
• https://lorrainesanders.com
• Free Marketing and Bandring Resources: https://lorrainesanders.com/resources
• https://www.spiritof608.com

Mentions & Resources

• Generation Crypto: Marketing Conference that Onboarded Lorraine to NEAR
• 4NTS Youtube Videos taught Lorraine a lot about NEAR, got her excited to leap in
• Carl, fellow Council Member headquartered at a dungeon in Italy
• Alpha Growth: Marketing and Biz Dev for Crypto projects; employer and mentor
• Open Forest Protocol: amazing and inspiring project building on NEAR. Example of intersection of future-focused, positive values and tech.
• Alpha Leaks w AVB Youtube Channel: quality content to help onboard masses
• Chris Herd, pioneering the remote work movement.
• [Book] The Zone of Genius by Gay Hendricks
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