006: The Neuroscience of Financial Behavior with Dr. Oliver Schnusenberg

Wealth Unplugged

“Whenever you talk about finance, it bleeds into life. And whenever you talk about life, it bleeds into finance. So there’s really no clear-cut way to differentiate life from finance and vice versa. I’m trying to tie the neuroscience behind [financial] decisions into it.”

How do hidden biases shape your financial decisions? Our host Joey Loss sits down with Dr. Oliver Schnusenberg, a finance professor at the University of North Florida, who took on the ambitious task of creating the first behavioral finance course in the Florida State University System. Dr. Schnusenberg opens up about his journey, from academic hallways to the intricate world of behavioral finance, and shares insights into the psychological forces behind our financial choices, such as confirmation bias and loss aversion.

Dr. Schnusenberg explores the pivotal role of neuroplasticity and the continuous evolution of our brains. Joey and Dr. Schnusenberg delve into the deeper layers of epigenetics and intergenerational trauma, highlighting the need to address entrenched behavioral patterns for meaningful change, and champion techniques like active listening and goal alignment.

Joey and Dr. Schnusenberg discuss the unspoken financial assumptions couples often wrestle with and introduce methods like money scripts and customized communication strategies to facilitate better conversations. Whether in personal or business relationships, the principles of balancing money and emotions are universal. Tune in for an insightful episode that journeys into finance, neuroscience, and much more!

Key Topics

• Welcome, Dr. Oliver Schnusenberg! (00:42)
• Behavioral Finance, Neuroscience, and Financial Therapy (02:25)
• Financial Life Coaching and its Impact on Personal Growth (08:50)
• Intergenerational Trauma and its Impact on Personal Growth (15:03)
• Financial Planning, Communication, and Emotions in Relationships (20:32)
• Money Values and Conflicts in Relationships (29:08)
• Strengthening Financial Relationships and Goals with a Financial Therapist (32:38)

Resources:

• EquilibriaEvolution.com

This podcast is brought to you by Joey Loss, CFP®, and Flow Financial, his financial planning firm for families and business owners, with specialties in business planning and equity compensation planning.
You can find show notes and transcripts of the conversations here: Flow Financial - Wealth Unplugged
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