Will first-party customer data become the most valuable marketing asset by 2025?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamification tools for email and website zero-party data collection, executive buy-in strategies for data collection initiatives, and scaling beyond traditional first-party data limitations through intentional customer preference gathering frameworks.

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