Mastering Internal Linking

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opportunities and suggests focusing on linking products to other products rather than to blog posts. Troxler also advises conducting internal linking audits and ensuring that linking is part of the content publishing process. She highlights the importance of linking relevant content to enhance user experience and drive repeat customer engagement. Show Notes

Connect With:

• Gabby Troxler: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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