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Machine trust and retrieval-based search transformation
Manage episode 505161722 series 2427082
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through structured data implementation, content chunking strategies for LLM consumption, and the critical shift from traditional keyword targeting to goal-oriented content creation that serves both human readers and AI systems.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1637 ตอน
Machine trust and retrieval-based search transformation
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 505161722 series 2427082
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through structured data implementation, content chunking strategies for LLM consumption, and the critical shift from traditional keyword targeting to goal-oriented content creation that serves both human readers and AI systems.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1637 ตอน
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