Game plan for balancing journalistic quality with search performance

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that exceptional content published in traditional media will also succeed in SEO. Rickman argues that today's best SEO content often exceeds traditional journalism standards, creating lasting value rather than short-term ranking gains.

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